Advertising self-regulation is alive and working well in Canada. With the launch of our new PSA campaign, our annual consumer research, and our consumer complaints procedure, our work continues to emphasize the important relationship between truth in advertising, trust and consumer confidence.

Reaching Out to Consumers

Our PSA campaigns play a vital role in raising consumer awareness of ASC and our industry’s commitment to responsible advertising self-regulation.

Self-Regulation is Working

Our 2014 consumer research confirms — that responsible standards for advertising continue to be important to Canadians and that truth in advertising remains paramount.

Our members

Canada’s leading advertising industry companies and organizations are the cornerstone of effective and responsible advertising self-regulation.