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Recent Complaint Case Summaries

Overview
The following are case summaries of consumer complaints about advertising that were recently upheld by Standards Councils (Councils). Councils are composed of senior advertising industry and public representatives, who volunteer their time to adjudicate consumer complaints under the provisions of the Canadian Code of Advertising Standards (Code).

The case summaries are divided into two sections.

Identified Cases

This section identifies the involved advertisers and provides details about consumers’ complaints regarding advertisements that were found by Council to contravene the Code. In this section, the advertising in question was not withdrawn or amended before Council met to deliberate on the complaint. Where provided, an “Advertiser’s Statement” is included in the case summary.

Non-Identified Cases

This section summarizes consumer complaints upheld by Council without identifying the advertiser or the advertisement. In these cases, the advertiser either withdrew, permanently retired, or appropriately amended the advertisement in question after being advised by Advertising Standards Canada that a complaint had been received, but before the matter was adjudicated by Council.

As required by the Code, retail advertisers also ran timely corrective advertisements in consumer-oriented media that reached the same consumers to whom the original advertising was directed..

For information about the Code, the Consumer Complaint Procedure, and previous Ad Complaints Reports select the following links:

Canadian Code of Advertising Standards
Consumer Complaint Procedure
Previous Ad Complaints Reports





Identified Cases - April 1, 2016 - May 29, 2016
Canadian Code of Advertising Standards

There are no complaints of this type in this report.


Non-identified Cases - April 1, 2016 - May 29, 2016
Canadian Code of Advertising Standards

There are no complaints of this type in this report.