Recent Complaint Case Summaries
OverviewThe following are case summaries of consumers’ complaints about advertising that were recently upheld by National and Regional Consumer Response Councils (Councils). Councils are composed of senior advertising industry and public representatives, who volunteer their time to adjudicate consumers’ complaints under the provisions of the Canadian Code of Advertising Standards (Code).
The case summaries are divided into two sections.
Identified Cases
This section identifies the involved advertisers and provides details about consumers’ complaints regarding advertisements that were found by Councils to contravene the Code. In this section, the advertising in question was not withdrawn or amended before Council met to deliberate on the complaint. Where provided, an “Advertiser’s Statement” is included in the case summary.
Non-Identified Cases
This section summarizes consumers’ complaints upheld by Councils without identifying the advertiser or the advertisement. In these cases, the advertiser either withdrew, permanently retired, or appropriately amended the advertisement in question after being advised by Advertising Standards Canada that a complaint had been received, but before the matter was adjudicated by Council.
As required by the Code, retail advertisers also ran timely corrective advertisements in consumer-oriented media that reached the same consumers to whom the original advertising was directed..
For information about the Code, the Consumer Complaint Procedure, and previous Ad Complaint Reports select the following links:
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| Canadian Code of Advertising Standards | ||
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| Consumer Complaint Procedure | ||
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| Previous Ad Complaints Reports | ||
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Identified Cases - January 1, 2009 - Mar 10, 2009
Canadian Code of Advertising Standards
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There are no complaints of this type in this report. |
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Non-identified Cases - January 1, 2009 - Mar 10, 2009
Canadian Code of Advertising Standards
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There are no complaints of this type in this report. |
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