 |
||||||||||||||||||||||
|
|
|||||||||||||||||||||
 ASC Annual Meeting and 2008/2009 Board of Directors ASC’s 2007 Annual Meeting was held on April 29 at the Intercontinental Toronto Yorkville. During the meeting, ASC reported on the activities and accomplishments of the past year. ASC is pleased to announce that Esmé Carroll has been elected Chair of the Board. The 2008/2009 Board of Directors includes the following members: Executive Committee
 April 29 Luncheon and Keynote Address On April 29, ASC hosted a luncheon event with Mike Longhurst, who presented the keynote address Can Advertising Save the World? Sustainability: The Challenge for Brands. A PowerPoint version of this address is available for ASC members. Contact melissa.campeau@adstandards.com for more information. About the speaker: Mike Longhurst is a Senior Vice President at McCann Erickson EMEA, and has spoken widely on the issue of sustainability for brands, including at Green Week in Brussels, World's Fair in Aichi, a UN Ministerial conference in Bali and at many industry events. About the keynote address: With a growing number of companies eager to tout their "sustainable" credentials to consumers, those companies engaging in "greenwash" marketing tactics are unquestionably putting a strain on consumer trust. But for those companies that incorporate sustainability into their actions and their corporate ethos, this can provide the opportunity to build and differentiate a brand, develop leadership in a sector, and to shape a business for future success. ASC 2007/2008 Annual Report published The ASC 2007/2008 Annual Report, highlighting the activities and accomplishments of the past year, is now available online and in print. Click here to access the online version or contact melissa.campeau@adstandards.com to request a print copy. ASC Awards Scholarship ASC recently awarded its 2008 Robert E. Oliver Scholarship to Ivy So, a Business Administration and Communications major at Simon Fraser University. In addition to her outstanding academic achievement, this year’s recipient also volunteers with the Business Administration Student Society at SFU and serves on the Board of Directors for Agents of Change, a non-profit agency dedicated to alleviating global poverty through sustainable solutions. About the Robert E. Oliver Scholarship: In keeping with its commitment to promote the professional practice of advertising, each year ASC presents this scholarship which commemorates Robert E. Oliver, one of the pioneers in Canadian advertising self-regulation, and the first president of the Canadian Advisory Board, ASC’s predecessor organization. The scholarship is awarded to individuals with outstanding academic achievements, who have an exemplary record of service to the community and who plan on pursuing a career in advertising or marketing. 2008 Q1 Ad Complaints Report now online The 2008 Q1 Ad Complaints Report (for January 1 to March 31, 2008) provides case summaries of consumers’ complaints about advertising that were upheld by the Consumer Response Councils under the provisions of the Canadian Code of Advertising Standards. Click here to view the Report. Clearance Services presents upcoming workshops for DTCA Rx/DTCI ASC Clearance Services presents an interactive workshop: Demystifying the Requirements for Direct-to-Consumer Advertising of Prescription Drugs (DTCA Rx) and Direct-to-Consumer Information (DTCI), • June 5 (Toronto) • June 12 (Montreal) ASC Clearance Services will present an interactive and informative workshop designed to help prescription drug manufacturers and their agencies create DTCA Rx and DTCI messages that comply with the pertinent provisions of the Food and Drugs Act and Regulations and the Health Canada policy The Distinction Between Advertising and Other Activities. At the request of Health Canada, ASC Clearance Services has been providing advisory opinions for prescription drug advertising and information messages directed to consumers since 1997. Using guides and checklists developed by ASC, participants will evaluate DTCA Rx and DTCI materials during the course of a two-hour workshop. This workshop will be of particular interest to regulatory affairs, marketing, advertising and agency professionals involved in the development of DTCA Rx and DTCI messages. Toronto workshop Thursday June 5 Toronto Congress Centre, 650 Dixon Road, Toronto 8:30 to 9 a.m.: Registration and continental breakfast 9 to 11 a.m.: Workshop Montreal workshop Thursday June 12 Hilton Montreal Aeroport, 12505 Côte de Liesse, Dorval 8:30 to 9 a.m.: Registration and continental breakfast 9 to 11 a.m. Workshop Workshop fees: ASC, ICA and AAPQ Members: $60 Non Members: $120 Click here to register for the Toronto workshop. Click here for to register for the Montreal workshop. ASC Clearance Services welcomes new analyst The ASC Clearance Services team welcomes Dan Perry to the position of Analyst in the areas of alcoholic beverages, children’s and cosmetics advertising. Dan is fully bilingual and has a background in customer service and communications. Upcoming ACA continuing education courses
ICA professional development workshops and courses
|
||||
 |
||||
    |
||||
 Questions? Comments? E-mail info@adstandards.com If you do not wish to receive this newsletter, please send an e-mail to info@adstandards.com. Your privacy is important to us and we do not share your contact information with any third parties. Advertising Standards Canada 175 Bloor Street East, South Tower, Suite 1801, Toronto, Ontario M4W 3R8 Tel: 416 961-6311 Fax: 416 961-7904 2015 Peel Street, Suite 915, Montreal, Quebec H3A 1T8 Tel: 514 931-8060 Fax: 514 931-2797 E-mail: info@adstandards.com Web: www.adstandards.com |
||||