2007 Q4 Ad Complaints Report now online ASC’s online report, covering the period from October 1 to December 31, 2007, provides case summaries of upheld consumers’ complaints about advertising. ASC’s annual Ad Complaints Report scheduled for release in late February ASC’s year-end 2007 Ad Complaints Report will be released in late February as an online publication, available on ASC’s website. ASC launches “No ifs, ands or buts” out-of-home and print ads ASC has launched its “No ifs, ands or buts” out-of-home ads, the latest wave of its current Public Service Announcement campaign. New print ads are also coming soon.		ASC Clearance Services presents two workshops in spring, 2008 Watch for news about two upcoming Clearance Services workshops: 1. DTCA/DTCI -- how to prepare consumer communications that meet the regulatory framework in this category; and 2. food advertising -- compositional and nutrient content claims. ASC Clearance Services welcomes new analyst The ASC Clearance Services team welcomes Fabienne Hick to the position of Analyst in the areas of cosmetics, alcholic beverages and children's advertising. Ministry of Government and Consumer Services announces new prohibitions of advertising for illegal Internet gaming (see section 13.1 under Part II of Act) Health Canada releases new regulations regarding advertising of non-prescription drugs and natural health products ACA’s 2008 Conference and Sponsorship Marketing Awards to take place April 14, Intercontinental Toronto Centre ACA presents its winter/spring course calendar

		2007 Q4 Ad Complaints Report now online The 2007 Q4 Ad Complaints Report (for October 1 to December 31, 2007) provides case summaries of consumers’ complaints about advertising that were upheld by the Consumer Response Councils under the provisions of the Canadian Code of Advertising Standards. ASC’s annual Ad Complaints Report scheduled for release in late February ASC’s year-end 2007 Ad Complaints Report will be released in late February, as an online publication, available on ASC’s website. This year-end report provides a snapshot of consumer concerns as reflected in their complaints to ASC over the past year, as well as statistics about the number and nature of consumer complaints submitted to ASC for review under the Canadian Code of Advertising Standards (Code). Case summaries of complaints upheld by the national and regional Consumer Response Councils from January 1 to December 31, 2007, are also available as quarterly reports on ASC’s website. If you have any questions about the quarterly Ad Complaints Reports or the 2007 Ad Complaints Report, or are interested in a customized presentation about the Code, please contact Janet Feasby, Vice President, Standards, at 416-961-6311, ext. 243. ASC launches “No ifs, ands or buts” out-of-home and print ads ASC has launched its “No ifs, ands or buts” out-of-home wave of its current Public Service Announcement campaign. New print ads have also been created and ASC will be seeking support from media outlets in the coming weeks. The current campaign highlights the role of the Canadian Code of Advertising Standards in setting standards for advertising that is truthful, fair and accurate. ASC extends its sincere gratitude to the following media partners for their generous support of the out-of-home portion of this campaign: Pattison Outdoor, Astral Media, Zoom Media and CBS Outdoor. To view ASC’s new out-of-home PSA, or for more information about ASC’s TV and radio PSAs, click here. Clearance Services to present two workshops in spring: DTCI/DTCA and food advertising Scheduled for spring, 2008, in both Toronto and Montreal, The DTCI/DTCA workshops will provide: valuable information to pharmaceutical companies and their agencies, covering how to prepare consumer communications to meet the regulatory framework in this category; and useful takeaway tools to help with the development of compliant direct-to-consumer communications. Food advertising workshop Scheduled for spring, in both Toronto and Montreal, the food advertising workshops will provide an overview of permissible claims in the following areas: compositional/quality claims including common names, ingredient declaration, and the use of such terms as fresh, natural and pure; and nutrient content claims including energy claims, comparative claims, diet-related health claims including drug-like claims, biological role claims, and weight loss or maintenance claims. Watch your inbox over the next several weeks for further details about these workshops. ASC Clearance Services welcomes new analyst The ASC Clearance Services team welcomes Fabienne Hick to the position of Analyst in the areas of cosmetics, alcoholic beverages and children’s advertising. Fabienne is fully bilingual and has a background in both market research and account management. Industry courses, news and events Ministry of Government and Consumer Services announces new prohibitions of advertising for illegal Internet gaming (see section 13.1 under Part II of Act) Health Canada releases new regulations regarding advertising of non-prescription drugs and natural health products ACA’s 2008 Conference and Sponsorship Marketing Awards to take place April 14, Intercontinental Toronto Centre ACA presents its winter/spring course calendar
Pour lire notre Communiqué en français, cliquez ici. Questions? Comments? E-mail info@adstandards.com If you do not wish to receive this newsletter, please send an e-mail to info@adstandards.com. Your privacy is important to us and we do not share your contact information with any third parties. Advertising Standards Canada 175 Bloor Street East, South Tower, Suite 1801, Toronto, Ontario M4W 3R8 Tel: 416 961-6311 Fax: 416 961-7904 2015 Peel Street, Suite 915, Montreal, Quebec H3A 1T8 Tel: 514 931-8060 Fax: 514 931-2797 E-mail: info@adstandards.com   Web: www.adstandards.com