Save the date: ASC and ACA host April 24 Executive Summit Advertising Standards Canada and the Association of Canadian Advertisers join forces to present The Ethical Imperative: Beyond Compliance -- An Executive Summit. ASC’s PSA campaign goes multimedia Starting this month, listen for ASC’s new 30-second public service announcements (PSAs) on radio stations across the country. 2006 Q4 Ad Complaints Report now online ASC’s Q4 Ad Complaints Report provides case summaries of consumers’ complaints about advertising that were upheld by the Consumer Response Councils under the provisions of the Canadian Code of Advertising Standards. ASC’s annual Ad Complaints Report scheduled for release in mid-February ASC’s year-end 2006 Ad Complaints Report will be released in mid-February as a digital publication, available on ASC’s website.		Presenting alcohol advertising workshops The ASC Clearance Services team will offer workshops in April designed to help alcoholic beverage advertisers gain a better understanding of the CRTC code. Presenting workshops on Health Canada’s new Consumer Advertising Guidelines for Marketed Health Products In April, ASC Clearance Services will offer workshops to help nonprescription drug and natural health product advertisers and their agencies apply Health Canada’s new guidelines. Nonprescription drug and natural health product advertising: business as usual Recently, Health Canada revised its policies regarding preclearance agencies for marketed health products. For ASC, it’s business as usual. Nourish those skills: ICA presents winter/spring 2007 workshops Sponsorship Marketing Council of Canada presents the 2007 Spring Conference and Sponsorship Marketing Awards, April 23 AAPQ, in collaboration with HEC Montreal, present an informational evening on Feb. 20 at 8 p.m. about the Graduate Diploma in Marketing Communication program.

		Save the date: ASC and ACA host April 24 Executive Summit Advertising Standards Canada and the Association of Canadian Advertisers have joined forces to present an exciting full-day summit to mark ASC's 50th anniversary and ACA’s 90th. The Ethical Imperative: Beyond Compliance – An Executive Summit will take place on April 24 at the Liberty Grand Entertainment Complex in Toronto. Watch for details on www.adstandards.com and www.ACAweb.ca in February. ASC’s PSA campaign goes multimedia Starting this month, listen for ASC’s new 30-second public service announcements (PSAs) on radio stations across the country. Created and produced with the generous support of Corus Entertainment Inc., the English and French PSAs communicate the role of our industry’s self-regulatory code – the Canadian Code of Advertising Standards (Code) – in setting standards for advertising that is truthful, fair and accurate. The PSAs also highlight and recognize broadcasters’ support for the Code. These radio ads follow the success of ASC’s print PSA campaign, launched in March 2006. Thanks to the support of ASC’s media partners, PSA print ads appeared – and continue to appear – in newspapers and magazines across the country. Listen to the radio PSAs Access ASC’s radio ads at: www.adstandards.com/radio Coming up next Debuting soon, ASC will extend its PSA campaign to television, with ads currently in production. Watch for more information in this newsletter and on ASC’s website. 2006 Q4 Ad Complaints Report now online The 2006 Q4 Ad Complaints Report (for Oct. 1 to Dec. 31, 2006) is now available online. The Report provides case summaries of consumers’ complaints about advertising that were upheld by the Consumer Response Councils under the provisions of the Canadian Code of Advertising Standards. Click here to view the complete 2006 Q4 Ad Complaints Report. For more information, contact Janet Feasby, Vice President, Standards, at 416-961-6311, ext. 243. ASC’s annual Ad Complaints Report scheduled for release in mid-February ASC’s year-end 2006 Ad Complaints Report will be released in mid-February as a digital publication, available on ASC’s website. This year-end report contains a summary of consumer hot buttons for 2006 as well as statistics about the number and nature of consumer complaints submitted to Advertising Standards Canada in 2006 for review under the Canadian Code of Advertising Standards. Case summaries of complaints upheld by the national and regional Consumer Response Councils from January 1 to December 31, 2006 are also available as quarterly reports on ASC’s website. If you have any questions about the quarterly Ad Complaints Reports, or the year-end 2006 Ad Complaints Report or would like to arrange a presentation on the Code, please contact Janet Feasby, Vice President, Standards, at 416-961-6311, ext. 243. ASC Clearance Services presents alcohol advertising workshops The ASC Clearance Services team will offer workshops in April designed to help alcoholic beverage advertisers gain a better understanding of the CRTC code through an interactive presentation and practical examples. The workshops will use the new ASC Alcoholic Beverage Advertising Clearance Guide, designed to help advertisers better understand the CRTC Code for Broadcast Advertising of Alcoholic Beverages. The workshops will take place in both Toronto and Montreal. ASC Alcoholic Beverage Clearance Services clients should watch for an e-vite in March. For more information, please contact Jean Larivière at 416 961-6311 ext. 242. ASC Clearance Services presents workshops on Health Canada’s new Consumer Advertising Guidelines for Marketed Health Products In April, ASC Clearance Services will offer workshops to help nonprescription drug and natural health product advertisers and their agencies apply Health Canada’s new guidelines: Consumer Advertising Guidelines for Marketed Health Products (Guidelines). The Guidelines form the basis upon which ASC reviews and approves advertising for nonprescription drugs and natural health products. They replace and supercede Health Canada’s 1990 Guidelines and include, for the first time, information about consumer-directed advertising of natural health products. ASC’s workshops will be of particular value for first-time advertisers in this category. ASC Consumer Drug Clearance Services clients will receive an e-vite for this event in March. Contact Dora Gelntis at 416 961-6311 ext. 248 for more information. Nonprescription drug and natural health product advertising: business as usual Recently, Health Canada revised its policies regarding preclearance agencies for marketed health products (i.e. consumer-directed advertising of nonprescription drug and natural health products). For ASC, it’s business as usual. “Because of our 10-year history of providing this service, we’re uniquely positioned to offer quality preclearance services for marketed health products,” says Nicole Bellam, Vice President, ASC Clearance Services. “The analysts on our team are not only knowledgeable, they also have more than 18 years of combined experience,” adds Bellam. In addition, the ASC team worked in close collaboration with Health Canada for more than two years to develop Health Canada’s Consumer Advertising Guidelines for Marketed Health Products (Guidelines), which provide the basis for ASC’s review of advertising for nonprescription drugs and natural health products. Says Bellam, “Our first-hand knowledge of the Guidelines along with our practical experience means advertisers can be confident that ASC’s clearance services in this area are both consistent and reliable.” If you have any questions, please contact Nicole Bellam, Vice President, ASC Clearance Services, at 416 961-6311 ext. 226. Coming in April, ASC Clearance Services will offer workshops on the Guidelines. See the article, above, for more information.
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