Truth. Honesty. Fairness. Accuracy. For more than 40 years, the Canadian Code of Advertising Standards (Code) has set standards for acceptable advertising. The Code:
• was created by the advertising industry in 1963
• is regularly updated to ensure it remains vital, current and relevant
• contains 14 clauses that set the criteria for acceptable advertising
• is supplemented by Interpretation Guidelines that provide guidance on the interpretation and application of the Code’s clauses.

CODE IS USED TO REVIEW CONSUMERS’ COMPLAINTS ABOUT ADS
The Code is used to review consumers’ complaints about specific ads. If you want information on how to submit a written complaint about an ad that is currently running in Canadian media, refer to How to submit a complaint. For more information about the consumer complaints process, refer to How complaints are handled.

WANT TO LEARN MORE ABOUT THE CODE?
If you would like to read the complete Code, click here.