|
|
|
|
ASC’s Food and Beverage Clearance Staff can help you maintain the integrity of your advertising copy, while ensuring it meets regulatory requirements. Our professional bilingual Clearance Analysts review food and non-alcoholic beverage broadcast advertising copy to ensure compliance with the regulations and guidelines affecting this product category.
The Federal Minister of Consumer and Corporate Affairs announced the transfer of Food and Non-Alcoholic Beverage Clearance function from the Federal Government to ASC in 1992. Since that time, ASC, guided by a Food Advisory Council, has worked with the advertising industry to provide this important copy clearance service. ASC also works in cooperation with industry partners and government to provide input on issues and policies related to advertising claims for this product category.
What Services Does ASC Provide?
• Review of food and non-alcoholic broadcast advertising copy
• Consultation services for new product launches or new advertising concepts
• Upon request, ASC will obtain Telecaster numbers and/or preliminary CBC clearances, upon request
How Will I Know Copy Has Been Approved?
Your approved submission will be faxed back to you with a nine (9) digit lifetime ASC approval number.This number signifies to broadcasters that the copy has been approved.
How Do I Submit Copy?
Step 1 Obtain a Clearance Submission Form
Step 2 Complete the Clearance Submission Form
Step 3 Submit the completed form and copy submission by fax, mail, or courier to ASC. (For copies in languages other than English or French, please provide a translation)
How Long Does it Take?
Regular Service Two business days from receipt of copy
Priority Service: One business day from receipt of copy
What Does it Cost?*
| Regular Service |
|
| TV: Multi-market |
$90 |
| TV: Single market |
35 |
| Radio: Multi-market |
55 |
| Radio: Single-market |
25 |
| Combined with a Children's Clearance |
55 |
Priority Service: Double the regular price
Consultation Service: Fees are based on an hourly rate
Telecaster Numbers & CBC Preliminary Approval: No extra charge
*All prices subject to applicable taxes
What Criteria Are Used to Clear Copy?
• Food and Drugs Act and Regulations
• The Guide to Food Labelling and Advertising
Who Can I Talk to About Copy Clearance?
Call ASC at 416-961-6311 or 1-888-256-8646, Press 1 and a Customer Service Representative will assist you immediately.
|
|
|
 |
| |
|
|
|
