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Frequently Asked Questions about Preclearance of Consumer Health Products Advertising

What services does ASC provide?

Nonprescription Drugs, Natural Health Products and Medical Devices
  • Review of advertising copy for radio, television, mass print, online, digital and other categories
Direct to Consumer Advertising and Information (DTCA/I), Vaccines
  • Provide advisory opinions on consumer-directed messages for prescription drugs (DTCA)
  • Provide advisory opinions on consumer-directed messages/materials discussing a medical condition or disease (DTCI)
  • Provide advisory opinions on consumer-directed messages for the recruitment of clinical trial patients(DTCI)
  • Review of vaccine advertising copy for radio, television, mass print, online, digital and other categories
Consultations
  • Consultation services for new product launches and advertising concepts for nonprescription drugs, natural health products and medical devices
  • Consultation services for DTCA and DTCI

Note: At your request, ASC will forward your approved submission to thinktv - Telecaster Services (Telecaster). Please note you must follow up directly with Telecaster on the status of your submission.

How will I know my copy has been approved?

Your approved submission will be faxed back to you with a nine-character or six-digit ASC approval number. This number signifies to broadcasters that the copy has been approved.

How do I submit copy?

  • Step 1 Go to the ASC e-Clearance login page
  • Step 2 Login or Create a new account
  • Step 3 Enter your submissions online. (For copies in languages other than English or French, please provide a translation.)

How long does it take to make an evaluation?

Submission Type Regular Priority Express
Nonprescription drug, NHP and medical devices
Radio or Television Four business days Two business days One business day
Print, Website, Posts, Banners, SEM 1-10 pages/pieces Four business days Two business days One business day
Print, Website, Posts, Banners, SEM more than 10 pages/pieces Four business days NA NA
DTCA/DTCI
Radio or Television Four business days Two business days NA
Print, Website, Posts, Banners, SEM 1-2 pages/pieces Four business days Two business days NA
Print, Website, Posts, Banners, SEM 3-10 pages/pieces Four business days NA NA
Print, Website, Posts, Banners, SEM more than 10 pages/pieces (7 days) Seven days NA NA
Clinical Trial Recruitment
Radio or Television Four business days Two business days NA
Print, Website, Posts, Banners, SEM 1-10 pages/pieces Four business days Two business days NA
Print, Website, Posts, Banners, SEM more than 10 pages/pieces Four business days NA NA
Vaccines
Radio or Television Four business days Two business days NA
Print, Website, Posts, Banners, SEM 1-10 pages/pieces Four business days Two business days NA
Print, Website, Posts, Banners, SEM more than 10 pages/pieces (7 days) Seven business days NA NA
Consultation
Consultation Four business days Two business days NA

One business day is equal to 24 hours (business days only)

What criteria are used to clear copy?

  • Food and Drugs Act and Regulations
  • Guidelines for Consumer Advertising of Health Products
  • Authorized product information (TPD approved product label, Product Monograph, Product License, Labelling Standard or Category IV Monograph)
  • Other relevant TPD Policies and Guidelines and ASC Clearance Policies

Who can I talk to about copy clearance?

Call ASC at 416-961-6311 or 1-888-256-8646, press 1 and a customer service representative will assist you immediately.

Do I need clearance by any other bodies?

ASC Clearance Services reviews advertising in 5 regulated areas to ensure compliance with specific sectoral legislation, regulations, codes and guidelines. For television advertising, in addition to obtaining an ASC Clearance number, prior to airing, commercials must be approved by Telecaster to ensure their standards are met. Contact Telecaster for complete details.

thinktv - Telecaster Services provides commercial review services for its broadcaster members.