ASC Clearance Services
ASC Clearance Logo Ask An Analyst Banner
ASC Corporate Logo
Skip Navigation Links
eClearance Login  |  Contact Us  |  Français

ASC Logo for Direct-to-Consumer (DTC) Pharmaceutical Messages

DTC Reviewed Logo

ASC has developed a logo for use on DTC materials reviewed by ASC Clearance Services against advertising provisions of federal legislation, and pertinent Health Canada guidance documents (see chart below). This logo may be affixed to DTC materials that have received final ASC Clearance Services review. This permission does not extend to variations or similar materials not reviewed by ASC. To request the logo, please contact clearance@adstandards.com.

ASC DTC Clearance Category Evaluation Criteria
Prescription Drug Advertising (DTCA)
  • Section C.01.044 of the Regulations under the Food and Drugs Act
  • Health Canada Notice: Product Package Representations in Branded Prescription Drug Reminder Ads Directed to Consumers
  • Health Canada Policy: Advertising Campaigns of Branded and Unbranded Messages
Medical Condition/Disease State Information (DTCI)
  • Health Canada Policy: The Distinction Between Advertising and Other Activities
  • Health Canada Policy: Advertising Campaigns of Branded and Unbranded Messages
DTC Vaccine Advertising
  • Advertising provisions of the Food and Drugs Act and Regulations
  • Health Canada Interim Guidance: Fair Balance in Direct-to-Consumer Advertising of Vaccines