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Media Releases and Announcements
January, 2010: Canadian Children's Food and Beverage Advertising Initiative - Expanded Core Principles
December 8, 2009: Post Foods Canada Corp. Joins Canadian Children's Food and Beverage Advertising Initiative
July 14, 2009: Advertising Standards Canada releases First Compliance Report on Canadian Children's
Food and Beverage Advertising Initiative - Food and Beverage Companies exceed original requirements
Advertising Standards Canada (ASC) today released its first annual Compliance Report on the Canadian Children's Food and Beverage Advertising Initiative
(CAI). The report details the progress made by leading food and beverage companies participating in this program to change the landscape of children's
food and beverage advertising. (PDF also available)
December 4, 2008: Burger King Restaurants of Canada, Inc. joins Canadian Children's Food and Beverage Advertising Initiative
February 6, 2008: Leading food and beverage companies release commitments on children's advertising
July 2007: ASC Bulletin - Strengthening the framework for regulating children's advertising
April 16, 2007: ASC Participates in Industry Launch of Initiatives Regarding Children's Advertising
April 16, 2007: Canada's Food and Beverage Industry Unveils Integrated Children-Focused Initiatives
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