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Advertising Dispute Procedure (formerly entitled Trade Dispute Procedure)

Since 1976, at industry request, ASC has offered a confidential procedure designed to resolve disputes between advertisers. Based on the provisions of the Canadian Code of Advertising Standards and offered on a fee-basis, the Advertising Dispute Procedure (Procedure) provides industry with an effective and responsive mechanism by which disputes between advertisers about advertising can be handled in a confidential forum outside of the judicial system. The Procedure has undergone periodic review and revisions to ensure the fairness and effectiveness of its application in an increasingly competitive marketing environment.

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