Since 1976, at industry request, ASC has offered a confidential procedure designed to resolve disputes between advertisers. Based on the provisions of the Canadian Code of Advertising Standards and offered on a fee-basis, the Trade Dispute Procedure (Procedure) provides industry with an effective and responsive mechanism by which competitive disputes about advertising can be handled in a confidential forum outside of the judicial system. The Procedure has undergone periodic review and revisions to ensure the fairness and effectiveness of its application in an increasingly competitive marketing environment. To read the entire Procedure, click here.