The Canadian Code of Advertising Standards
Truth. Fairness. Accuracy.
The Canadian Code of Advertising Standards (Code) sets the criteria for acceptable advertising in Canada.
Created by the advertising industry in 1963 to promote the professional practice of advertising, the Code is
the cornerstone of advertising self-regulation in Canada.
Administered by ASC, the Code is regularly updated to ensure it is current and contemporary – keeping pace
with consumer and societal expectations. It contains 14 clauses that set the criteria
for acceptable advertising that is truthful, fair and accurate. These clauses form the basis for the review of consumer
and special interest group complaints, and trade disputes.