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Revised Trade Dispute Procedure - Effective, January 4, 2010

ASC’s Board of Directors recently approved amendments to the Trade Dispute Procedure (Procedure), which are effective as of January 4, 2010. The amendments are largely administrative and designed to add clarity for users. As well, amendments have been made that reinforce the longstanding principle upon which the Canadian Code of Advertising Standards (Code) and the Procedure is based, i.e. that self-regulatory standards and the dispute resolution process benefit the industry at large and apply equally to all advertisers. Click here for the Procedure.

Please feel free to contact Janet Feasby, VP, Standards by phone at (416) 961-6311 x243 or by Email