Past Events

May 2, 2013 Toronto	ASC Annual General Meeting Breakfast Program Join ASC for our 2013 AGM Breakfast Program. Tony Pigott, Global CEO, JWT Ethos, will share his experience and insights in using the power of brands to help change the world for the better.
April 16, 2013 Montreal	*Introduction to the Canadian Code of Advertising Standards* and Consumer Complaints Procedure** Consumers are scrutinizing advertising with an increasingly critical eye, and this can be seen in their complaints to ASC about advertisements. We know that Canadian advertisers and their agencies want their ads to be truthful, fair and accurate, and want to avoid complaints as well.
March 28, 2013 Toronto	*Introduction to the Canadian Code of Advertising Standards* and Consumer Complaints Procedure** Consumers are scrutinizing advertising with an increasingly critical eye, and this can be seen in their complaints to ASC about advertisements. We know that Canadian advertisers and their agencies want their ads to be truthful, fair and accurate, and want to avoid complaints as well.
March 1, 2013 Toronto	ASC’s Trends & Topics Seminar Series: Nielsen Insights Nielsen's Insights presentation is a top level look into consumer confidence and advertising trends both globally and domestically. As the media landscape continues to change Neilsen’s important tracking studies continue to uncover uncommon insights into consumer behaviour and marketing shifts around the world.
February 14, 2013 Webinar	Advertising to Children in Quebec: Webinar on the New Guide to the Application of Sections 248 and 249 — Consumer Protection Act Advertising Standards Canada is pleased to invite you to a Webinar on Quebec’s Office de la protection du consommateur 2012 Guide to the Application of Sections 248 and 249 - Consumer Protection Act regarding advertising to children. This Guide explains the obligations and exceptions under this Act, which prohibits commercial advertising directed to children under 13 years of age.
January 15, 2013 Montreal	OPC’s New Application Guide for Sections 248 and 249 of the Consumer Protection Act Advertising Standards Canada (ASC), the Association of Quebec Advertising Agencies (AAPQ), and the Association of Canadian Advertisers (ACA) invite you to a session presented by the Office de la protection du consommateur (OPC ) about OPC’s new Application Guide for Sections 248 and 249 of the Consumer Protection Act concern advertising to children.
November 21, 2012 Montreal	The Truth about Privacy: Canada and Beyond In a transparent world where virtually all aspects of our lives have become digitized, the question of personal privacy keeps arising. What do consumers really think about privacy? To find out, McCann Truth Central asked over 6,000 people worldwide what privacy means to them. With ASC’s support, McCann has now extended its research to include 1,000 Canadians.
November 20, 2012 Toronto	The Truth about Privacy: Canada and Beyond In a transparent world where virtually all aspects of our lives have become digitized, the question of personal privacy keeps arising. What do consumers really think about privacy? To find out, McCann Truth Central asked over 6,000 people worldwide what privacy means to them. With ASC’s support, McCann has now extended its research to include 1,000 Canadians.
October 23, 2012 Montreal	*Introduction to the Canadian Code of Advertising Standards* and Consumer Complaints Procedure** Consumers are scrutinizing advertising with an increasingly critical eye, and this can be seen in their complaints to ASC about advertisements. We know that Canadian advertisers and their agencies want their ads to be truthful, fair and accurate, and want to avoid complaints as well.
October 16, 2012 Toronto	*Introduction to the Canadian Code of Advertising Standards* and Consumer Complaints Procedure** Consumers are scrutinizing advertising with an increasingly critical eye, and this can be seen in their complaints to ASC about advertisements. We know that Canadian advertisers and their agencies want their ads to be truthful, fair and accurate, and want to avoid complaints as well.
September 25, 2012 Toronto	ASC Clearance Services: The ABC’s of Food Advertising Regulations Over the course of a two-hour interactive workshop, ASC’s Clearance Services team will address frequently asked questions about Canadian Food Advertising regulations.
September 20, 2012 Montreal	ASC’s Trends & Topics Seminar Series: To Disclaim or Not and How? Very Big Questions! A Primer for Marketers Disclaimers are not an afterthought. In today’s climate they must be top of mind for advertiser and agency professionals – not just their legal counsel.
September 19, 2012 Montreal	ASC Clearance Services: The ABC’s of Food Advertising Regulations Over the course of a two-hour interactive workshop, ASC’s Clearance Services team will address frequently asked questions about Canadian Food Advertising regulations.
June 12, 2012 Toronto	ASC’s Trends & Topics Seminar Series: To Disclaim or Not and How? Very Big Questions! A Primer for Marketers Disclaimers are not an afterthought. In today’s climate they must be top of mind for advertiser and agency professionals – not just their legal counsel.
May 31, 2012 Caledon Country Club	ASC/CCTFA/CHP Canada Golf Tournament
May 3, 2012 Toronto	ASC Annual General Meeting Breakfast Program Join ASC for our 2012 AGM Breakfast Program. Jonathan Salem Baskin, co-author of Tell the Truth: Honesty is Your Most Powerful Marketing Tool, will explore how truth telling is at the core of all successful marketing communications, whether via new media or old.
April 24, 2012 Toronto	Children's Advertising Clearance Workshop ASC Clearance Services will present an interactive and informative workshop designed for children’s advertisers and their agencies. Attendees will benefit from an in-depth look at the Broadcast Code for Advertising to Children (Children’s Code) and have the opportunity to work with our analysts to better understand Children’s Clearance.
March 28, 2012 Montreal	*Introduction to the Canadian Code of Advertising Standards* and Consumer Complaints Procedure** Consumers are scrutinizing advertising with an increasingly critical eye, and this can be seen in their complaints to ASC about advertisements. We know that Canadian advertisers and their agencies want their ads to be truthful, fair and accurate, and want to avoid complaints as well.
March 27, 2012 Toronto	*Introduction to the Canadian Code of Advertising Standards* and Consumer Complaints Procedure** Consumers are scrutinizing advertising with an increasingly critical eye, and this can be seen in their complaints to ASC about advertisements. We know that Canadian advertisers and their agencies want their ads to be truthful, fair and accurate, and want to avoid complaints as well.
February 27, 2012 Toronto	Avoiding Landmines: How to Support Comparative Advertising Claims Comparative advertising can be an effective means for an advertiser to promote the benefits of its own product or service over a competitor. While comparative advertising has the potential to offer significant gains that are accompanied by greater risk, marketers need to shield themselves from potential landmines and minimize this risk before running an ad.
November 23, 2011 Montreal	ASC Clearance Services' Alcoholic Beverage Advertising Workshop ASC Clearance Services is bringing back its popular alcoholic beverage advertising workshop. Essential for new employees, and a refresher for seasoned staff, this workshop is designed to assist industry to understand and apply the requirements of the CRTC Code for Broadcast Advertising of Alcoholic Beverages.
November 17, 2011 Montreal	Fall Keynote: Everyone has Something to Say about Advertising - ASC’s 2011 Consumer Research Findings Everyone does indeed have something to say about advertising. But what do consumers really think? To find out, ASC commissioned The Gandalf Group to conduct research to provide insights into consumers' values and attitudes about advertising. What do consumers value in advertising? About what are they concerned? How important is it for consumers to know that standards for advertising exist? And what similarities or differences are there in the perspectives among English Canadians, French Quebecers, and Americans?
November 16, 2011 Toronto	Fall Keynote: Everyone has Something to Say about Advertising - ASC’s 2011 Consumer Research Findings Everyone does indeed have something to say about advertising. But what do consumers really think? To find out, ASC commissioned The Gandalf Group to conduct research to provide insights into consumers' values and attitudes about advertising. What do consumers value in advertising? About what are they concerned? How important is it for consumers to know that standards for advertising exist? And what similarities or differences are there in the perspectives among English Canadians, French Quebecers, and Americans?
October 24, 2011 Toronto	Trends & Topics Series: Brand Management in a Crisis - Online & Offline A crisis has erupted. The media is abuzz with negative news and speculation about your brand. In our world of instant media, there is no time to stop, think, and plan. What strategies and plans do you need to have in place to protect your brand in a crisis – online and offline? What measures should be in place to avert a crisis? And what are the implications for business in light of Health Canada’s recently enacted Canada Consumer Product Safety Act?
October 19, 2011 Montreal	Trends & Topics Series: Trends in Food Advertising Convenient. Inexpensive. Green Packaging. Healthy and Flavourful. These are just a few of the expectations that consumers have about their food purchases. How are global food brands adapting their products to meet these challenges?
October 4, 2011 Toronto	ASC Clearance Services' Alcoholic Beverage Advertising Workshop ASC Clearance Services is bringing back its popular alcoholic beverage advertising workshop. Essential for new employees, and a refresher for seasoned staff, this workshop is designed to assist industry to understand and apply the requirements of the CRTC Code for Broadcast Advertising of Alcoholic Beverages.
September 28, 2011 Toronto	*Introduction to the Canadian Code of Advertising Standards* and Consumer Complaints Procedure** Consumers are scrutinizing advertising with an increasingly critical eye, and this can be seen in their complaints to ASC about advertisements. We know that Canadian advertisers and their agencies want their ads to be truthful, fair and accurate, and want to avoid complaints as well.
June 16, 2011 Montreal	ASC Clearance Services Workshop: Demystifying the Requirements for Direct-to-Consumer Advertising of Prescription Drugs (DTCA Rx) and Direct-to-Consumer Information (DTCI) ASC Clearance Services is bringing back its informative and interactive workshop for prescription drug manufacturers and their agencies.
May 31, 2011 Toronto	ASC Clearance Services Workshop: Demystifying the Requirements for Direct-to-Consumer Advertising of Prescription Drugs (DTCA Rx) and Direct-to-Consumer Information (DTCI) ASC Clearance Services is bringing back its informative and interactive workshop for prescription drug manufacturers and their agencies.
April 28, 2011 Toronto	ASC Annual General Meeting and Breakfast Program Keynote speaker Bruce Philp - author of the recently released Consumer Republic - will deliver a keynote presentation on what branding means today.
March 9, 2011 Montreal	ASC Clearance Services Food Advertising Seminar: Health Claims in Food Advertising - The Changing Landscape The landscape for food advertising in Canada has radically changed. Now permissible are not only "function" claims and "nutrient function" claims, but also certain therapeutic claims. To help demystify the new framework for food advertising and labelling, ASC has invited Health Canada and the Canadian Food Inspection Agency to join us for a focused session.
March 1, 2011 Toronto	ASC Clearance Services Food Advertising Seminar: Health Claims in Food Advertising - The Changing Landscape The landscape for food advertising in Canada has radically changed. Now permissible are not only "function" claims and "nutrient function" claims, but also certain therapeutic claims. To help demystify the new framework for food advertising and labelling, ASC has invited Health Canada and the Canadian Food Inspection Agency to join us for a focused session.
January 27, 2011 Montreal	The Bensimon Byrne Consumerology Report Baby Boomers and retirement: behaviours and impacts.
January 25, 2011 Toronto	The Bensimon Byrne Consumerology Report Advertising Standards Canada is pleased to bring the latest Bensimon Byrne Consumerology Report to Advertising Week 2011.
December 2, 2010 Toronto	ASC Breakfast Session: It’s 3 a.m. Do you know what your brand is saying online? The explosion of communications through social media has fundamentally changed our advertising reality and the perception of the advertising promise. And with the continuing emergence of new media platforms, challenges abound.
July 13, 2010 Toronto	Marketed Health Products Workshop Presented by ASC Clearances Services A workshop to help nonprescription drug and natural health product advertisers apply the Consumer Advertising Guidelines for Marketed Health Products.
April 27, 2010 Toronto	ASC Annual General Meeting and Breakfast Program Keynote speaker Grant McCracken presents Truth in Advertising Matters: Connecting Consumers with Your Brand.
March 2 & 4, 2010 Toronto	Children’s Advertising Clearance Workshop Presented by ASC Clearance Services An interactive workshop designed for children’s advertisers, offering an in-depth look at the Broadcast Code for Advertising to Children.
January 26, 2010 Toronto	ASC Advertising Week 2010 Presentation – Bensimon Byrne Consumerology Report: Technology and Canadian Consumers New insights into how technology is playing a transformative role in the consumer space, and the role online media plays in shaping brand images.
October 1, 2009 Toronto	Auto Advertising: A new model! A seminar introducing the new guidelines for motor vehicle advertising New national voluntary advertising guidelines relating to the safe portrayal of automobiles in Canadian advertising.
September 24, 2009 Montreal	Auto Advertising: A new model! A seminar introducing the new guidelines for motor vehicle advertising New national voluntary advertising guidelines relating to the safe portrayal of automobiles in Canadian advertising.
September 24, 2009 Montreal	The ABCs of Food Advertising – An Introduction to Food Advertising Regulations Presented by ASC Clearance Services An interactive introductory workshop to help food advertisers and their agencies create advertising that complies with the Food and Drugs Act & Regulations and the Canadian Food Inspection Agency’s Guide to Food Labelling and Advertising.
July 2, 2009 Toronto	The ABCs of Food Advertising – An introduction to Food Advertising Regulations presented by ASC Clearance Services A workshop to help food advertisers create advertising that complies with the Food and Drugs Act & Regulations and the Guide to Food Labelling and Advertising.
June 9, 2009 Montreal	Cosmetic Advertising Workshop, Presented by ASC Clearance Services, in collaboration with CCTFA A workshop designed to help cosmetics advertisers and their agencies create cosmetic advertising that complies with the Guidelines for Cosmetic Advertising and Labelling Claims.
April 29, 2009 Toronto	ASC Annual Meeting and Breakfast 2009 Keynote speaker Dr. Oliver Grey, of the European Advertising Standards Alliance, presents It’s a Small, Small World: Advertising Self-regulation in the Global Reality.