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2011 Events

January 25, 2011
Toronto
The Bensimon Byrne Consumerology Report
Advertising Standards Canada is pleased to bring the latest Bensimon Byrne Consumerology Report to Advertising Week 2011.
January 27, 2011
Montreal
The Bensimon Byrne Consumerology Report
Baby Boomers and retirement: behaviours and impacts.
March 1, 2011
Toronto
ASC Clearance Services Food Advertising Seminar: Health Claims in Food Advertising - The Changing Landscape
The landscape for food advertising in Canada has radically changed. Now permissible are not only "function" claims and "nutrient function" claims, but also certain therapeutic claims. To help demystify the new framework for food advertising and labelling, ASC has invited Health Canada and the Canadian Food Inspection Agency to join us for a focused session.
March 9, 2011
Montreal
ASC Clearance Services Food Advertising Seminar: Health Claims in Food Advertising - The Changing Landscape
The landscape for food advertising in Canada has radically changed. Now permissible are not only "function" claims and "nutrient function" claims, but also certain therapeutic claims. To help demystify the new framework for food advertising and labelling, ASC has invited Health Canada and the Canadian Food Inspection Agency to join us for a focused session.
April 28, 2011
Toronto
ASC Annual General Meeting and Breakfast Program
Keynote speaker Bruce Philp - author of the recently released Consumer Republic - will deliver a keynote presentation on what branding means today.
May 31, 2011
Toronto
ASC Clearance Services Workshop: Demystifying the Requirements for Direct-to-Consumer Advertising of Prescription Drugs (DTCA Rx) and Direct-to-Consumer Information (DTCI)
ASC Clearance Services is bringing back its informative and interactive workshop for prescription drug manufacturers and their agencies.
June 16, 2011
Montreal
ASC Clearance Services Workshop: Demystifying the Requirements for Direct-to-Consumer Advertising of Prescription Drugs (DTCA Rx) and Direct-to-Consumer Information (DTCI)
ASC Clearance Services is bringing back its informative and interactive workshop for prescription drug manufacturers and their agencies.
September 28, 2011
Toronto
Introduction to the Canadian Code of Advertising Standards and Consumer Complaints Procedure
Consumers are scrutinizing advertising with an increasingly critical eye, and this can be seen in their complaints to ASC about advertisements. We know that Canadian advertisers and their agencies want their ads to be truthful, fair and accurate, and want to avoid complaints as well.
October 4, 2011
Toronto
ASC Clearance Services' Alcoholic Beverage Advertising Workshop
ASC Clearance Services is bringing back its popular alcoholic beverage advertising workshop. Essential for new employees, and a refresher for seasoned staff, this workshop is designed to assist industry to understand and apply the requirements of the CRTC Code for Broadcast Advertising of Alcoholic Beverages.
October 19, 2011
Montreal
Trends & Topics Series: Trends in Food Advertising
Convenient. Inexpensive. Green Packaging. Healthy and Flavourful. These are just a few of the expectations that consumers have about their food purchases. How are global food brands adapting their products to meet these challenges?
October 24, 2011
Toronto
Trends & Topics Series: Brand Management in a Crisis - Online & Offline
A crisis has erupted. The media is abuzz with negative news and speculation about your brand. In our world of instant media, there is no time to stop, think, and plan. What strategies and plans do you need to have in place to protect your brand in a crisis – online and offline? What measures should be in place to avert a crisis? And what are the implications for business in light of Health Canada’s recently enacted Canada Consumer Product Safety Act?
November 16, 2011
Toronto
Fall Keynote: Everyone has Something to Say about Advertising - ASC’s 2011 Consumer Research Findings
Everyone does indeed have something to say about advertising. But what do consumers really think?
To find out, ASC commissioned The Gandalf Group to conduct research to provide insights into consumers' values and attitudes about advertising. What do consumers value in advertising? About what are they concerned? How important is it for consumers to know that standards for advertising exist? And what similarities or differences are there in the perspectives among English Canadians, French Quebecers, and Americans?
November 17, 2011
Montreal
Fall Keynote: Everyone has Something to Say about Advertising - ASC’s 2011 Consumer Research Findings
Everyone does indeed have something to say about advertising. But what do consumers really think?
To find out, ASC commissioned The Gandalf Group to conduct research to provide insights into consumers' values and attitudes about advertising. What do consumers value in advertising? About what are they concerned? How important is it for consumers to know that standards for advertising exist? And what similarities or differences are there in the perspectives among English Canadians, French Quebecers, and Americans?
November 23, 2011
Montreal
ASC Clearance Services' Alcoholic Beverage Advertising Workshop
ASC Clearance Services is bringing back its popular alcoholic beverage advertising workshop. Essential for new employees, and a refresher for seasoned staff, this workshop is designed to assist industry to understand and apply the requirements of the CRTC Code for Broadcast Advertising of Alcoholic Beverages.