Introduction to the Canadian Code of Advertising Standards & Consumer Complaints ProcedureThis is an archive listing of a past ASC event.
|Date:||Tuesday, May 2, 2017|
8:45 to 9:00 a.m. Registration and Continental Breakfast
9:00 to 10:00 a.m. Session
|Location:||ASC – Montreal Office
2015 Peel St.
Montreal, QC, H3A 1T8
ASC is pleased to present an introductory session to the Canadian Code of Advertising Standards (Code), Canada's principal instrument of advertising regulation. It sets out the standards for acceptable advertising, and provides a mechanism for ASC to receive and adjudicate consumers' complaints. Essential for those new to the industry or a refresher for those with experience, this short, practical session will illustrate how the Code's key clauses are applied and top line this year’s consumer "hot buttons." Our presenters will also discuss the recent amendments to the Code, including the new Interpretation Guideline to Clause 7 (Testimonials), which requires online influencers to disclose any "material connection" between themselves and an advertiser.
Presented by Danielle Lefrancois, Communications Manager.
Space is limited. We invite you to register early.
Cancellation Policy: We are unable to provide refunds, but registrant substitution from the same company is permissible at any time.