This is an archive listing of a past ASC event.
This workshop is presented in French.
This session was previously offered last April. Due to high demand, ASC is pleased to re-offer this session.
Consumers are scrutinizing advertising with an increasingly critical eye, and this can be seen in their complaints to ASC about advertisements. We know that Canadian advertisers and their agencies want their ads to be truthful, fair and accurate, and want to avoid complaints as well.
ASC is pleased to present an introductory session to the Canadian Code of Advertising Standards (Code), Canada's principal instrument of advertising regulation. It sets out the standards for acceptable advertising, and provides a mechanism for ASC to receive and adjudicate consumers' complaints. Essential for those new to the industry or a refresher for those with experience, this short session will illustrate how the Code's key clauses are applied and top line this year’s consumer "hot buttons".
Presented by Danielle Lefrançois, Communications Manager (Quebec).
Please feel free to pass this invitation along to your colleagues!