ASC Annual General Meeting Breakfast Program
This is an archive listing of a past ASC event.
Join ASC for our 2013 AGM Breakfast Program. Tony Pigott, Global CEO, JWT Ethos, will share his experience and insights in using the power of brands to help change the world for the better.
Today’s consumers expect a lot from brands. And in this age of instant information transfer, consumers have never been more empowered to communicate their expectations to you. It is no longer sufficient to be honest and provide good products or services. Your brand tells a story. As well as being good, your brand must be an active part of the solution.
There is no question that brands play a powerful role in influencing and changing the world. They are a means by which change can occur and provide a service to consumers along the way.
What is your brand story? How can your brand use its powerful position to provide social leadership and improve society? How can your brand best engage consumers to facilitate their involvement and contribution?
About Tony Pigott
Tony founded JWT’s Ethos practice in 2002 in Toronto. JWT Ethos helps clients – corporate, brand and not-for-profit institutions – harness the power of brand strategy, ideas, and activation for social impact and competitive advantage. Since its inception, the division has worked with leading brands such as Tim Horton’s, Microsoft, Nestlé, The Hospital for Sick Children, UNESCO, ParticipACTION and University of Toronto. As CEO, Tony is charged with rolling out the Ethos practice globally, working with teams across the JWT network that have been building an exceptional body of social change campaigns and expertise. Previously, Tony was CEO of JWT Canada, overseeing the strategic management of the agency’s offices in the country.
Tony sits on the board of the Tim Horton’s Children’s Foundation, a non-profit, charitable organization committed to providing a life changing camp experience for children from economically disadvantaged homes. He served as the Special Advisor to UNESCO Paris on the development of the 2009 global report on cultural diversity and intercultural dialogue, and is the co-founder of Brandaid Project, a social enterprise dedicated to bringing the power of modern branding and marketing to artisan microenterprises in developing countries.
We hope you can join us.
Cancellation Policy: Refunds are not permitted. Substitution of one registrant for another person from the same company is permissible any time without penalty.