ASCís Trends & Topics Seminar Series
This is an archive listing of a past ASC event.
Nielsen's Insights presentation is a top level look into consumer confidence and advertising trends both globally and domestically. As the media landscape continues to change Neilsenís important tracking studies continue to uncover uncommon insights into consumer behaviour and marketing shifts around the world. In this presentation Nielsen examines how consumer confidence impacts consumer buying behaviour and how this evolves over time. By taking a macro level view of the global market place we can also understand which regions are leading advertising and consumption today. A look at the top advertisers and categories also provides a holistic picture of what marketing looks like in the current media landscape. This presentation provides a fundamental understanding of the Canadian marketplace and the forces and media that continue to drive it forward.
Andrea Beach, Vice President, Media Canada, The Nielsen Company. The Nielsen Company is a leading global provider of information and analytics around what consumers watch and what they buy. In her current role of Vice President, Media Canada, Andrea leads the Canadian Watch business and, together with her team, helps clients better understand the Canadian advertising landscape. She joined Nielsen in 2001 as a Sales Account Executive and has held a number of positions during her tenure at Nielsen, most recently as Director of Sales & New Business. Andrea has more than 20 years of experience in the media industry. Prior to her roles with Nielsen, she spent 10 years with TV Guide, working on both the editorial and sales aspects of the business, concluding her time there helping launch their interactive product with digital set-top boxes.
Joshua Thiriloganathan, Client Service Executive, Media, Canada, The Nielsen Company
Space is limited. Early registration is encouraged.
Please pass the invitation along to your colleagues.
Cancellation Policy: Refunds are not permitted. Substitution of one registrant for another person from the same company is permissible any time without penalty.