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2012 PSA
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Toronto
Tuesday Nov. 20, 2012, Park Hyatt Toronto
Montreal
Wednesday Nov. 21, 2012, Le Westin Montréal
Presented in English
Agenda
8:30 to 9:00am – Registration and Breakfast
9:00 to 10:30am – Presentation and Discussion

View the report

View the media release

In a transparent world where virtually all aspects of our lives have become digitized, the question of personal privacy keeps arising. What do consumers really think about privacy? To find out, McCann Truth Central asked over 6,000 people worldwide what privacy means to them. With ASC’s support, McCann has now extended its research to include 1,000 Canadians.

In this ground-breaking study, McCann probed many areas, including:

  • Where do people draw the line between public and private information?
  • When do consumers feel their privacy has been violated?
  • What motivates consumers to share their data?
  • How do Canadian perceptions of privacy stack up against the rest of the world?
  • How can advertisers manage data as an opportunity and not a risk?

Join us as Laura Simpson and David Tucker from McCann Truth Central, McCann’s global thought leadership unit, share the extraordinary insights gleaned from this important study. ASC will also provide an update on our industry’s new self-regulatory framework for online behavioural advertising and the launch of the Digital Advertising Association of Canada.

Laura Simpson Laura Simpson is the Global Director for McCann Truth Central.
Since relocating to New York in 2011 to start McCann Truth Central, Laura has led global research studies on youth, privacy, beauty and moms. Previously, Laura was Head of Trends and Insight for London advertising agency McCann Erickson, and a global researcher for an international research agency, Synovate. Laura has worked across a number of client accounts as a research consultant in the UK and the US including L’Oréal, MasterCard, and Nestlé.

David Tucker David Tucker is the Deputy Director of Business Intelligence at McCann Truth Central.
After earning a degree in finance and marketing from the Wharton School at the University of Pennsylvania, David was an Associate Consultant in the Bain & Company Dallas office, where he focused on the energy and technology industries. Then in a search for a position where he could best utilize his creative energy, David joined McCann Truth Central as strategy associate followed by a promotion to Deputy Director of Business Intelligence.

Please feel free to pass this invitation along to your colleagues.

Space is limited. We invite you to register early.

ASC Members:
Non-Members:
$60 per ticket, Tables $400 – seats 8 (plus applicable taxes)
$90 per ticket, Tables $600 – seats 8 (plus applicable taxes )
Toronto – Tuesday, November 20, 2012
Park Hyatt Toronto – Queen’s Park Ballroom
4 Avenue Road
Toronto, ON M5R 2E8
8:30 to 9:00am – Registration and Breakfast
9:00 to 10:30am – Presentation and Discussion
Montreal – Wednesday, November 21, 2012
Le Westin Montréal – Ville-Marie
270 Saint-Antoine Street West
Montreal, Quebec H2Y 0A3
8:30 to 9:00am – Registration and Breakfast
9:00 to 10:30am – Presentation and Discussion

Cancellation Policy: Refunds are not permitted. Substitution of one registrant for another person from the same company is permissible any time without penalty.