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2012 PSA
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This is an archive listing of a past ASC event.

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In a transparent world where virtually all aspects of our lives have become digitized, the question of personal privacy keeps arising. What do consumers really think about privacy? To find out, McCann Truth Central asked over 6,000 people worldwide what privacy means to them. With ASC’s support, McCann has now extended its research to include 1,000 Canadians.

In this ground-breaking study, McCann probed many areas, including:

  • Where do people draw the line between public and private information?
  • When do consumers feel their privacy has been violated?
  • What motivates consumers to share their data?
  • How do Canadian perceptions of privacy stack up against the rest of the world?
  • How can advertisers manage data as an opportunity and not a risk?

Join us as Laura Simpson and David Tucker from McCann Truth Central, McCann’s global thought leadership unit, share the extraordinary insights gleaned from this important study. ASC will also provide an update on our industry’s new self-regulatory framework for online behavioural advertising and the launch of the Digital Advertising Association of Canada.

Laura Simpson Laura Simpson is the Global Director for McCann Truth Central.
Since relocating to New York in 2011 to start McCann Truth Central, Laura has led global research studies on youth, privacy, beauty and moms. Previously, Laura was Head of Trends and Insight for London advertising agency McCann Erickson, and a global researcher for an international research agency, Synovate. Laura has worked across a number of client accounts as a research consultant in the UK and the US including L’Oréal, MasterCard, and Nestlé.

David Tucker David Tucker is the Deputy Director of Business Intelligence at McCann Truth Central.
After earning a degree in finance and marketing from the Wharton School at the University of Pennsylvania, David was an Associate Consultant in the Bain & Company Dallas office, where he focused on the energy and technology industries. Then in a search for a position where he could best utilize his creative energy, David joined McCann Truth Central as strategy associate followed by a promotion to Deputy Director of Business Intelligence.

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