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2012 PSA
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ASC’s Trends & Topics Seminar Series

This is an archive listing of a past ASC event.

Date: Tuesday, June 12, 2012
Time: 8:30 to 9:00 a.m.:   Registration and Continental Breakfast
9:00 to 10:30 a.m.: Session
Location: OBA Conference Centre
20 Toronto Street, Suite 200
Toronto, Ontario

Disclaimers are not an afterthought. In today’s climate they must be top of mind for advertiser and agency professionals – not just their legal counsel.

The Competition Bureau’s recent enforcement actions regarding misleading advertising and the Supreme Court of Canada’s recent guidance on the 'general impression' test in its judgment against an advertiser of a contest promotion have made this patently clear. Learn what these recent legal developments mean for the appropriate use, content and placement of disclaimers in advertising. The Supreme Court Case also has implications for how advertisers define the average consumer – this will be a critical factor going forward.

Join ASC and our distinguished panel to learn how you can help ensure your advertising meets regulatory requirements as well as the provisions of Canadian Code of Advertising Standards.

Rafe Engle, R.S. Engle Professional Corporation (Moderator)
Bill Hearn, Counsel, Davis LLP
Hubert Sibre, Partner, Davis LLP
Janet Feasby, Vice President, Standards, ASC

Space is limited. Register early.