Comparative advertising can be an effective means for an advertiser to promote the benefits of its own product or service over a competitor. While comparative advertising has the potential to offer significant gains that are accompanied by greater risk, marketers need to shield themselves from potential landmines and minimize this risk before running an ad.

Join ASC to learn from two leading experts about the following:

• How the Competition Commissioner has raised the profile of misleading advertising offenses
• Comparative advertising do’s and don’ts - supported by examples
• Differences in Canadian and American trademark and copyright laws, and what these differences mean for US-based companies advertising in Canada
• Technical testing and surveying requirements to support comparative advertising claims
• Steps to be taken to minimize the risks associated with comparative advertising

The session will conclude with a case study that will illustrate some of the potential landmines advertisers should fear when making comparative advertising claims and how to minimize these risks.

This session will be presented by:

Dr. Ruth Corbin, managing partner of CorbinPartners Inc.

Brenda L. Pritchard, Leader - Manufacturing and Distribution Industry Group, Gowling Lafleur Henderson LLP.

Space is limited. Early registration is encouraged.