This is an archive listing of a past ASC event.
Everyone does indeed have something to say about advertising. But what do consumers really think?
To find out, ASC commissioned The Gandalf Group to conduct research to provide insights into consumers' values and attitudes about advertising. What do consumers value in advertising? About what are they concerned? How important is it for consumers to know that standards for advertising exist? And what similarities or differences are there in the perspectives among English Canadians, French Quebecers, and Americans?
Join us for the release of the results of this important research initiative.
Findings will be presented by David Herle and Alex Swann of The Gandalf Group - a leading provider of public opinion research, strategic communications advice and issues management.
David Herle is a principal partner with The Gandalf Group. Formerly a partner in the Earnscliffe Strategy Group, David is a nationally recognized leader in public opinion research, strategic advice, and communications strategies. He advises clients about brand image and reputation management in various sectors of the economy.
Understanding the forces that drive the economy is a major focus of his work. The Gandalf Group conducts the quarterly C Suite Survey featured in the Report on Business and BNN, as well as the Bensimon Byrne quarterly Consumerology Report. Consumerology looks at the big trends impacting on society and examines how these affect consumer behaviour and attitudes.
David received his Bachelor of Arts from the University of Regina, and was called to the Bar in Ontario after receiving his LLB from the University of Saskatchewan.
Alexander Swann provides research-based advice to clients to guide communications strategy.
Since joining the Gandalf Group in 2007 he has managed qualitative and quantitative projects to support advertising testing, public affairs and public policy development. Previously, while working in the federal government, Alex was Director of Communications to the Deputy Prime Minister and an assistant in the Office of the Minister at the Department of Justice, Health Canada, and Public Safety Canada.
Alex obtained a B.A. in History and Political Science, and a Master's in History – both from the University of Toronto.