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2012 PSA
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This is an archive listing of a past ASC event.
Date: Thursday, November 17, 2011
Time: 8:30 to 09:00 a.m. Registration and Continental Breakfast
9:00 to 10:00 a.m. Presentation
Location: Loews Hotel Vogue
Salon Paris I
1425 rue de la Montagne, Montreal
Presenter: Alexander Swann, The Gandalf Group

This workshop is presented in French.

Everyone does indeed have something to say about advertising. But what do consumers really think?

To find out, ASC commissioned The Gandalf Group to conduct research to provide insights into consumers' values and attitudes about advertising. What do consumers value in advertising? About what are they concerned? How important is it for consumers to know that standards for advertising exist? And what similarities or differences are there in the perspectives among English Canadians, French Quebecers, and Americans?

Join us for the release of the results of this important research initiative.

Findings will be presented by Alex Swann of The Gandalf Group - a leading provider of public opinion research, strategic communications advice and issues management.

Alexander Swann provides research-based advice to clients to guide communications strategy.

Since joining the Gandalf Group in 2007 he has managed qualitative and quantitative projects to support advertising testing, public affairs and public policy development. Previously, while working in the federal government, Alex was Director of Communications to the Deputy Prime Minister and an assistant in the Office of the Minister at the Department of Justice, Health Canada, and Public Safety Canada.

Alex obtained a B.A. in History and Political Science, and a Master's in History – both from the University of Toronto.