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Thursday, January 27, 2011

Baby Boomers and retirement: behaviours and impacts

The Bensimon Byrne Consumerology Report (please note that this presentation is in English only)

This is an archive listing of a past ASC event.

ASC, AAPQ and APCM are pleased to invite you to join them as keynote speaker Ashley Konson shares the important findings from the November, 2010 release of the Bensimon Byrne Consumerology Report, focusing on retirement.


Thursday, 27th January, 2011
8:00 a.m. - 9:30 a.m. (breakfast at 8:00 a.m.; presentation at 8:30 a.m.)
1155 Sherbrooke West, Montreal (H3A 2N3)
Salle Paloma Picasso

Please note that this presentation is in English only

As Baby Boomers start moving into retirement, Consumerology looks at Canadians' impressions of and plans for retirement:

  • Does Freedom 55 drive retirement hopes?
  • Will the Baby Boomers retire just like everybody previously, or will they revolutionize this life stage as they have every other?
  • Do people have enough money to meet their retirement lifestyle objectives? If not, whose fault is that and how do they plan to address it?
  • Do marketing and advertising campaigns reflect the kind of retirement envisioned by working Canadians?
  • As the number of retired people grows, what impact will this have on the market for products and services?

The Consumerology Reports
The Consumerology Report is a quarterly survey commissioned by Bensimon Byrne, and conducted by the Gandalf Group. These important Canadian studies examine the impact of macro trends in society on consumer behaviour.

The keynote speaker
Ashley Konson, Director, Strategic Planning, Bensimon Byrne, is a leading marketing practitioner, consultant, and award winning educator. As a corporate executive, Ashley enjoyed a successful international career in senior and executive team roles with Nestlé, Buena Vista Home Entertainment (The Walt Disney Company), Imax Ltd and Holt Renfrew. He has provided strategic counsel to a broad cross-section of private and public sector clients in diverse industries. He is the Course Director of the MBA Brand Management program at the Schulich School of Business, York University, and visiting Marketing faculty at SP Jain Centre of Management in Dubai and Singapore. Both institutions have publicly recognized Ashley for teaching excellence.