THE ABC’S OF FOOD ADVERTISING
An Introduction to Food Advertising Regulations Presented by ASC Clearance Services
Date: Thursday, September 24, 2009
Time: 8:30 a.m. to 9 a.m. - Registration and continental breakfast
9:00 a.m. to 11:00 a.m - Workshop
Location: Hotel Le Cantlie Suites, 1110 Sherbrooke Street West
Room: Mezzanine A&B
* Workshop will be conducted in French
ASC, ICA and AQAA Members:
$39.51 ($35 + $1.75 GST + $2.76 QST)
$62.08 ($55 + $2.75 GST + $4.33 QST)
ASC Clearance Services will present an interactive introductory workshop to help food advertisers and their agencies create advertising that complies with the Food and Drugs Act & Regulations and the Canadian Food Inspection Agency’s Guide to Food Labelling and Advertising.
Over the course of a two-hour workshop, we will highlight the dos and don’ts of using the following claims in food advertising:
This workshop will be of particular interest to Regulatory Affairs, Marketing, Advertising and Agency professionals.
- compositional/quality claims
- common names
- ingredient declaration
- use of such terms as fresh, natural and pure
- nutrient content claims
- energy claims
- comparative claims
- diet-related health claims, e.g. drug-like claims, biological role claims, weight loss/maintenance claims
Space is limited. Please register early.