The ABC'S of Food Advertising
This is an archive listing of a past ASC event.
An introduction to Food Advertising Regulations presented by ASC Clearance Services
Toronto
Tuesday, June 2, 2009
8:30 a.m. to 9 a.m. - Registration and continental breakfast
9:00 a.m. to 11:00 a.m - Workshop
Location:
InterContinental Toronto Yorkville, Willard Room, 2nd Floor
220 Bloor St. W,
Toronto, Ontario,
Canada M5S 1T8 |
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ASC Clearance Services will present an interactive introductory workshop to help food advertisers and their agencies create advertising that complies with the Food and Drugs Act & Regulations and the Canadian Food Inspection Agency’s Guide to Food Labelling and Advertising.
Over the course of a two-hour workshop, we will highlight the dos and don’ts of using the following claims in food advertising:
- compositional/quality claims
- common names
- ingredient declaration
- use of such terms as fresh, natural and pure
- nutrient content claims
- energy claims
- comparative claims
- diet-related health claims, e.g. drug-like claims, biological role claims, weight loss/ maintenance claims
This workshop will be of particular interest to Regulatory Affairs, Marketing, Advertising and Agency professionals.
Space is limited. Please register early.
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