Special Interest Group Complaints

“Special Interest Group” is defined as an identifiable group, representing more than one individual and/or organization, expressing a unified viewpoint that is critical of the content of an advertisement, and/or the production method or technique, and/or the medium, used to carry the advertisement and convey its perceived message.

The “Special Interest Group” is a category of complainant that closely resembles the consumer complainant. The difference is that the Special Interest Group complaint originates from an organization that is in the nature of, for example, an advocacy group, or a common interest association, or some other collection of individuals or organizations that may themselves be dissimilar, but who share a point of view about a particular issue.