How to Submit a Complaint
ASC accepts consumer complaints about advertising by email, mail or fax.
If you have a concern about an ad you see or hear currently running in Canadian media, you can submit a complaint to ASC. To allow ASC to communicate your precise concern to the involved advertiser, complaints must be received in writing. We encourage you to submit complaints through our Online Complaint Submission Form, or you can mail or fax them to ASC.
To submit a complaint by email, click the link below to access our Online Complaint Submission Form.
Be sure to provide the following information in your submission:
- Your name, complete mailing address and phone number.
- Explain the reason or basis for the complaint and, if known, the provision(s) of the Code that may apply.
- Identify the product or service being advertised.
- Identify the medium in which the advertisement appears (e.g. television, radio, Internet).
- For print advertisements, include the name and date of the publication in which you saw the advertisement(s) and include a copy of the advertisement(s).
- For out-of-home advertisements, such as outdoor, transit or similar advertisements, identify the exact location at which you saw the advertisement as well as the date.
- For broadcast advertisements, identify the station on which you saw or heard the commercial, as well as the time and date, and provide a brief description of the commercial.
- For cinema advertisements, identify the date of viewing and the name and location of the movie theatre at which you saw the advertisement and provide a brief description of the advertisement.
- For Internet advertisements, identify the date of viewing and the website address, and include a copy of the advertisement and other applicable web pages.
To submit your complaint, follow these steps:
- Online, click here to complete the online submission form and submit.
- By fax, send your written complaint to (416) 961-7904.
- By mail, send your complaint to:
- 175 Bloor St. East
- South Tower, Suite 1801
- Toronto, ON, M4W 3R8.
