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  • In consultation with Health Canada (HC), ASC is updating the 2006 Consumer Advertising Guidelines for Marketed Health Products (Guidelines). The Guidelines were designed to provide guidance to advertisers to develop compliant consumer-directed advertising of non-prescription drugs and natural health products. At HC’s request, the scope of the Guidelines is being expanded to encompass guidance for consumer-directed advertising of vaccines and medical devices. For access to the draft Guidelines, click here.
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