Français
ASC Logo
ASC Clearance Logo
eFlash Logo
FEBRUARY 2016
REGULATORY UPDATE

Children’s Advertising

Google Play logos now permitted in children’s commercials
In December 2015, Google Play modified its terms of use to permit persons under 13 years of age to use the service with parental consent. As a result, providing the commercial states in audio and video super that children should get parental permission before using Google Play, the Children’s Clearance Committee will now approve children’s broadcast advertisements that mention this service or include its logo.

Alcoholic Beverages

ASC Clearance Services now offers preclearance of Ontario grocery store beer advertising
With the recent introduction of beer sales in some Ontario grocery stores, the Alcohol and Gaming Commission of Ontario (AGCO) has released Advertising Guidelines: Sale of Beer in Grocery Stores, an addition to its Liquor Advertising Guidelines. ASC Clearance Services now offers preclearance of beer advertising by grocery stores for compliance with these new guidelines, at the current AGCO clearance review prices.

Did you know?

For ASC member companies, we offer tailored presentations for your marketing/regulatory team about ASC preclearance and the advertising regulations affecting your sector. Contact Randy Sageman, Director, Member Relations, to learn more.

Resources

Clearance Services and Rates
ASC Clearance Services website
Children’s Clearance Committee Meeting Schedule
Advertising Standards Canada website

Do you have a question or concern about our clearance services or events? Contact Nicole Bellam, Vice President, ASC Clearance Services, and let us know how we can continue to improve your customer experience!