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ASC Clearance Services started reviewing consumer-directed drug advertising copy in 1997, when Health Canada ceased providing this clearance function. Since that time, ASC has worked closely with industry and Health Canada to develop responsible policies and guidelines to ensure that advertising in this category is consistent with the Food and Drugs Act and Regulations, while meeting advertisers creative objectives.
ASC Clearance Services can help you maintain the integrity of your advertising copy, while ensuring it meets regulatory requirements. Our professional bilingual Clearance Analysts review and approve nonprescription drug and natural health product advertising directed to consumers.
What review services does ASC provide?
Nonprescription Drugs and Natural Health Products
- Review of advertising copy for radio, television, mass print and other categories e.g. newspaper, outdoor, point of purchase
Direct to Consumer Advertising and Information (DTCA/I)
- Provide advisory opinions on consumer-directed messages for prescription drugs (DTCA)
- Provide advisory opinions on consumer-directed messages/materials discussing a medical condition or disease (DTCI)
- Provide advisory opinions on consumer-directed messages for the recruitment of clinical trial patients
Consultations
- Consultation services for new product launches and advertising concepts for nonprescription drugs and natural health products
- Consultation services for DTCA and DTCI
Note: At your request, ASC will forward your approved submission to Telecaster and/or CBC Advertising Standards. Please note you must follow up directly with Telecaster and/or CBC on the status of your submission.
How Will I Know Copy Has Been Approved?
Your approved submission will be faxed back to you with a nine (9) digit lifetime ASC approval number.
How Do I Submit Copy?
Step 1 Obtain a Clearance Submission Form
Step 2 Complete the Clearance Submission Form
Step 3 Submit the completed form and copy submission by fax, mail, or courier to ASC
How Long Does it Take?
Regular Service: Four business days from receipt of copy
Priority Service: Two business day from receipt of copy
Call us if you need quicker service, and we will do our best to accommodate you.
What Does it Cost?*
| Nonprescription Drugs and Natural Health Products - Regular Service |
ASC Member |
Non-Member |
| TV/Mass Print/Other |
$190 |
$235 |
| Radio |
95 |
120 |
| Renewals |
No Charge |
No Charge |
|
| Direct to Consumer Advertising and Information Evaluations - Regular Service |
ASC Member |
Non-Member |
| Prescription Drug Message (DTCA) |
Call |
Call |
| Medical Condition/Disease Material (DTCI) |
Call |
Call |
| Clinical Trial Recruitment |
Call |
Call |
|
| Consultation Meetings |
ASC Member |
Non-Member |
| Nonprescription Drug and Natural Health Product |
No Charge |
$250 |
| DTCA or DTCI |
No Charge |
$250 |
Priority Service: Double the Regular Service fee.
Please note priority service not available for DTCA/I Evaluations
Forwarding to Telecaster and CBC Advertising Standards: No extra charge
*All prices subject to applicable taxes
What Criteria Are Used to Clear Copy?
Food and Drugs Act and Regulations
Health Canada Guidance Document: Consumer Advertising Guidelines for Marketed Health Products
Authorized product information (TPD approved product label, Product Monograph, Product License, Labelling Standard or Category IV Monograph)
Other relevant TPD Policies and Guidelines and ASC Clearance Policies
Who Can I Talk to About Copy Clearance?
Call ASC at 416-961-6311 or 1-888-256-8646, Press 1 and a Customer Service Representative will assist you immediately.
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