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ASC’s Alcoholic Beverage Clearance staff can help you maintain the integrity of your advertising copy while ensuring it meets regulatory requirements. Our professional, bilingual Clearance Analysts review alcohol broadcast advertising copy to ensure compliance with the Canadian Radio-Television and Telecommunications Commission (CRTC) Code for Broadcast Advertising of Alcoholic Beverages.
ASC began reviewing alcoholic beverage advertising copy at the request of broadcasters and alcoholic beverage manufacturers in 1997, when the CRTC disbanded its clearance unit. In late 1999, following regulatory changes in British Columbia, ASC was requested by BC advertisers to expand its alcoholic beverage advertising copy clearance services to include print and out-of-home advertisements. At the request of the Alcoholic Beverage Manufacturers, when the Alcohol and Gaming Commission of Ontario (AGCO) abolished its advertising pre-approval services in August of 2002, ASC began reviewing alcohol broadcast, print and out-of-home advertising to ensure compliance with the AGCO Liquor Advertising Guidelines.
What Services Does ASC Provide?
• Review of alcoholic beverage advertising copy for radio and television
• Review of print and out-of-home advertising copy (British Columbia only)
• Review of broadcast, print and out-of-home advertising copy (Ontario)
• Consultation services for new product launches or new advertising concepts
• Upon request, ASC will obtain Telecaster numbers and/or preliminary CBC clearances
How Will I Know My Copy Has Been Approved?
Your approved submission will be faxed back to you with a nine (9) digit lifetime ASC approval number.This number signifies to broadcasters that the copy has been approved.
• Please note that no number is issued when requesting AGCO review. Submissions requesting AGCO review are stamped as being "In Compliance" when they conform to the Guidelines.
How Do I Submit Copy?
Step 1 Obtain a Clearance Submission Form
Step 2 Complete the Clearance Submission Form
Step 3 Submit the completed form and copy submission by fax, mail, or courier to ASC
How Long Does it Take?
Regular Service Two business days from receipt of copy
Priority Service: One business day from receipt of copy
What Does it Cost?*
| Regular Service |
ASC Member |
Non-Member |
|
Broadcast - CRTC |
| TV Product |
$170 |
$210 |
| TV Sponsorship/No Claim |
85 |
105 |
| Radio Product |
85 |
105 |
| Radio Sponsorship/No Claim |
45 |
55 |
|
Broadcast - AGCO (with CRTC review) |
| TV Product |
add $30 |
add $30 |
| All others |
add 15 |
add 15 |
|
Print |
| Print - CRTC (BC only) |
$55 |
$65 |
| Print - AGCO (ON only) |
55 |
65 |
| Print - CRTC and AGCO |
70 |
80 |
| Print Variation - same copy different formats |
add $15 |
add $15 |
| Renewals |
No Charge |
No Charge |
Priority Service: Double the regular price
Consultation Service: Fees are based on an hourly rate
Telecaster Numbers & CBC Preliminary Approval: No extra charge
*All prices subject to applicable taxes
What Criteria Are Used to Clear Copy?
• CRTC Code for Broadcast Advertising of Alcoholic Beverages
• AGCO Liquor Advertising Guidelines: Liquor Sales Licensees and Manufacturers
Who Can I Talk to About Copy Clearance?
Call ASC at 416-961-6311 or 1-888-256-8646, Press 1 and a Customer Service Representative will assist you immediately.
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