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Food and Non-alcoholic Beverage Broadcast Advertising

Our answers pertain to the following:
  • Broadcast advertising under the Food and Drugs Act & Regulations and,
  • The Guide to Food Labelling and Advertising 
How do I know when I can expect a response to my submission from ASC?
I was asked to provide to ASC a letter of attestation for claims in my script. What should this letter include?
I would like to make a health claim for a food product.  How do I know which health claims are permissible?
I have a client who wants to make a “gluten free” claim.  What documentation will they need to supply in order to get a food clearance number?
Can clean empty wine glasses be visible on a restaurant table where children are present? Thanks.
Question: Can you say "BPA Free", in relation to water bottles, without clearance?
Question: We're working with a local health food store owner who wishes to promote his business as "your gluten-free store" or "gluten-free headquarters". Since he wants to promote his variety, and not a specific food product, is this use of the term "gluten-free" acceptable?

ASC Disclaimer

Finally, there are a few important points to remember. First, ASC’s brief answers to your questions do not replace, and don’t carry the same weight as, ASC’s formal response to the advertising material you submit to us for approval. You must still submit advertisements for approval. To be safe, be sure to submit them to us before, not after, you’ve produced the advertising. Second, it’s not possible for ASC to provide totally comprehensive and all-inclusive answers to your questions. What you’ll read here are specific answers from us to your specific questions. Even a slight change in the facts could alter our response. And third, it should be understood that our answers to your questions are intended to provide nothing more than guidance. In the same vein, ASC disclaims liability for any errors, inconsistencies or omissions.