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Alcoholic Beverage Advertising

Our answers pertain to the following:
  • Broadcast advertising under the Canadian Radio-television and Telecommunications Commission Code for Broadcast Advertising of Alcoholic Beverages (CRTC Code)
  • Broadcast, print and out-of-home advertising under the Ontario AGCO Liquor Advertising Guidelines  
  • Broadcast, print and out-of-home advertising in British Columbia under the CRTC Code
  
Question:
Can prices be mentioned in alcoholic beverage ads in Ontario?
Question:
I heard that in Ontario you can’t show motorized vehicles in motion in an alcoholic beverage television commercial. Is this true?
Question:
Hi ASC, I’m an alcoholic beverage advertiser. I plan to run a television and radio campaign that includes a contest where I invite people to “Like” us on Facebook. I was wondering if I need to say “no purchase necessary”?
Question:
Can clean empty wine glasses be visible on a restaurant table where children are present? Thanks.
Question: Do I require clearance for YouTube videos for alcohol advertising? And where can find the general rules for internet advertising - same rules as broadcast? Thank you.
Question: Radio Question: Can the character sip an alcoholic beverage in a radio spot. ie from script..."and I don't know about you but I can really taste the difference (He Takes a Sip), Yep there's a hint of sweetness....." etc Thanks very much for your time, DW-Producer
Question: Hi, my company is an event producer in Alberta. We often gets sponsors for events and in some cases they are in part sponsored by a brand of alcohol or manufacturer (along with other partners). If we include their logo in a sponsor bar on TV do we fall into the Alcohol Beverage Advertising standards and all the rules pertaining to that category?

ASC Disclaimer

Finally, there are a few important points to remember. First, ASC’s brief answers to your questions do not replace, and don’t carry the same weight as, ASC’s formal response to the advertising material you submit to us for approval. You must still submit advertisements for approval. To be safe, be sure to submit them to us before, not after, you’ve produced the advertising. Second, it’s not possible for ASC to provide totally comprehensive and all-inclusive answers to your questions. What you’ll read here are specific answers from us to your specific questions. Even a slight change in the facts could alter our response. And third, it should be understood that our answers to your questions are intended to provide nothing more than guidance. In the same vein, ASC disclaims liability for any errors, inconsistencies or omissions.