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Frequently Asked Questions about Advertising Preclearance of Cosmetics Advertising

What services does ASC provide?

  • Review of advertising copy for radio and television
  • Consultation services for new product launches or new advertising concepts

Note: At your request, ASC will forward your approved submission to thinktv - Telecaster Services (Telecaster). Please note you must follow up directly with Telecaster on the status of your submission.

How will I know my copy has been approved?

Your approved submission will be faxed back to you with a nine-character or six-digit ASC approval number. This number signifies to broadcasters that the copy has been approved.

How do I submit copy?

  • Step 1 Go to the ASC e-Clearance login page
  • Step 2 Login or Create a new account
  • Step 3 Enter your submissions online. (For copies in languages other than English or French, please provide a translation.)

How long does it take to make an evaluation?

Regular service: Two business days* from receipt of copy
Priority service: One business day* from receipt of copy
Express service: Copy received by noon, returned by five**

* One business day is equal to 24 hours (business days only)
** Express service is not available for consultations

What criteria are used to clear copy?

  • Guidelines for the Nonprescription and Cosmetic Industry Regarding Non-therapeutic Advertising and Labelling Claims
  • Food and Drugs Act and Regulations
  • Other relevant Health Canada policies and guidelines

Who can I talk to about copy clearance?

Call ASC at 416-961-6311 or 1-888-256-8646, press 1 and a customer service representative will assist you immediately.

Do I need clearance by any other bodies?

ASC Clearance Services reviews advertising in 5 regulated areas to ensure compliance with specific sectoral legislation, regulations, codes and guidelines. For television advertising, in addition to obtaining an ASC Clearance number, prior to airing, commercials must be approved by Telecaster to ensure their standards are met. Contact Telecaster for complete details.

thinktv - Telecaster Services provides commercial review services for its broadcaster members.