Nonprescription Drug and Natural Health Product Advertising Reference Library

Guidelines, Policies and Notices

Advertising Standards Canada

• ASC Application of Section 2.21 of the Health Canada Advertising Guidelines (Risk/Safety Information Communication)
• ASC's Therapeutic Comparative Advertising Standard Operating Procedures
• ASC’s Therapeutic Comparative Submission Procedure and Submission Requirements Checklist
• ASC's Therapeutic Comparative Claim Review Process
• Trade Dispute Procedure for Therapeutic Comparative Claims Previously Approved by ASC
• Claims about Non-Therapeutic Aspects of Nonprescription Drugs in Consumer-Directed Advertising
• Approval of Advertising Materials for Exempt Natural Health Products
• Consumer Drug Appeals Procedure
• ASC Clearance Services Drug Complaints Procedure re: Therapeutic Claims

Health Canada Documents (links)

• Consumer Advertising Guidelines for Marketed Health Products
• Health Canada Notice re: Section 2.21
• Therapeutic Comparative Advertising: Directive and Guidance Document
• Principles for Claims Relating to Comparison of Non-therapeutic Aspects of Non-prescription Drug Products
• Guidance Document - Health Canada and Advertising Preclearance Agencies' Roles Related to Health Product Advertising
• Health Canada’s Position Statement on the Preclearance and Complaint Adjudication of Exempted Natural Health Product Advertising Materials