Children’s Advertising Clearance Services
ASC’s Children’s Clearance Committee is charged with the important responsibility of reviewing and approving children’s broadcast
advertising messages to ensure compliance with the provisions of
The Broadcast Code for Advertising to Children (Children’s Code). All children’s commercials must be approved by the Children’s
Committee and carry a valid ASC approval number prior to broadcast.
The Children’s Code, published by ASC, was developed
to guide advertisers and advertising agencies to prepare commercial messages that recognize and respect the special characteristics of the
children’s audience. The Children’s Code is endorsed
by the Canadian Radio-Television and Telecommunications Commission (CRTC).
The Children’s Clearance Committee, which includes
industry and public representatives, meets every other week to review and approve finished commercials. Each approved commercial is
assigned a nine-character or six-digit approval number, valid for one year. This number signifies to broadcasters that the commercial
has been approved.
ASC Clearance Services has expanded its clearance service to include the review of non-broadcast child-directed advertising.
Introduced in 2007, this voluntary review has been designed to help you ensure that child-directed advertising in non-broadcast
media complies with the provisions of the Interpretation
Guidelines to Clause 12 of the Canadian Code of Advertising Standards.
For more information about children’s advertising clearance services, click here.
Canadian Children’s Food and Beverage Advertising Initiative
In 2007, 15 of Canada’s leading food and beverage companies announced their collaborative commitment to use their
creativity and marketing activities to promote and support healthy dietary choices and healthy lifestyles to children
under 12 years of age. Today, the number of participating companies has grown to 18. To ensure that this program is both
transparent and accountable, participants asked Advertising Standards Canada to administer the initiative. For information
about the Canadian Children’s Food and Beverage Advertising Initiative, click here.