What We Do
ASC helps to ensure the integrity and viability of advertising through industry self-regulation.
The Canadian Code of Advertising Standards
As Canada’s advertising self-regulatory body, we administer the Canadian Code of Advertising
Standards (Code), the principal instrument of advertising self-regulation in Canada. The
Code sets the criteria for acceptable advertising and forms the basis for the review and
adjudication of consumer and advertising disputes. Learn more about the
Consumer Complaints Process
An effective consumer response mechanism is essential to fostering public confidence in advertising.
On industry’s behalf, we administer a consumer complaints process about advertisements currently running
in Canadian media. Complaints that raise a potential issue under the Canadian Code of Advertising
Standards are reviewed by independent volunteer Standards Councils.
Learn more, see Consumer Complaints Procedure.
Through ASC Clearance Services, we provide an effective and efficient fee-based advertising review mechanism
for advertising in five regulated categories: children’s, food and non-alcoholic beverages, alcoholic beverages,
consumer drugs, and cosmetics. Advertising preclearance helps ensure advertisements meet specific legislative,
regulatory and/or sectoral industry guideline requirements.
To learn more about preclearance, visit the ASC Clearance Services website.