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1957 |
- Canadian Advertising Advisory Board (CAAB) founded. |
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1963 |
- Canadian Code of Advertising Standards (Code) first published. |
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1967 |
- CAAB adopts bilingual name: Canadian Advertising Advisory Board/Bureau consultatif de la publicité au Canada. |
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- Advertising Standards Council/le Conseil des normes de la publicté (ASC/CNP) established to adjudicate consumers’ complaints. |
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1972 |
- CAAB began reviewing broadcast advertising to children at the request of CAB and CRTC. |
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1974 |
- British Columbia and Alberta Advertising Standards Councils formed. |
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1976 |
- Trade Dispute Procedure launched. |
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1982 |
- CAAB merged with ASC/CNP to become Canadian Advertising Foundation/La fondation canadienne de la publicité (CAF/FCP). |
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1994 |
- CAF’s Race Relations Advisory Council on Advertising produced The Color of Your Money. |
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1997 |
- First Ad Complaints Report, including case reports, published. |
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- CAF name changed to Advertising Standards Canada/Les normes canadiennes de la publicité. |
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1999 |
- “You respond to advertising – we respond to you” public awareness campaign launched. |
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2001 |
- “We stand up for advertising standards” public awareness campaign launched. |
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2003 |
- Major Code revisions published following comprehensive Code Task Force review. |
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2005 |
- Comparative advertising and comparative research guidelines published. |
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2006 |
- “Truth” public awareness campaign launched. |
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2007 |
- ASC celebrates 50 years of responsibleindustry self-regulation. |
