Membership in ASC demonstrates a commitment to responsible advertising self-regulation.
We are delighted to welcome the following new members to ASC.
Beiersdorf Canada Inc.
(Official Representative: Larry LaPorta, General Manager)
Beiersdorf is a 130-year old company with a focus on skincare products. Headquartered in
Hamburg, Germany, it is an international branded consumer goods company employing over 18,000
people worldwide. Beiersdorf Canada Inc., located in St. Laurent, Quebec, sells the following
global brands throughout Canada: Nivea®, Eucerin® and Elastoplast®.
beSPEAK Communications Inc.
(Official Representative: Eileen Tobey, APR, FCPRS, Owner/Principal)
beSPEAK Communications is a Toronto-based public relations and corporate communications
consultancy firm comprised of a collective of communication professionals. Providing
customized services for a wide range of clients through its community of professionals,
beSPEAK Communications provides expertise to the healthcare, consumer and corporate
business sectors in the following areas: corporate affairs; product/brand communications;
issues/crisis management; corporate reputation; corporate communications engagement;
communications analysis; and research.
Blip Toys
(Official Representative: Hugh Kennedy, Director of Marketing)
Blip® Toys, established in 2000 and headquartered in Minnetonka, Minnesota, develops new products
that appeal to boys and girls. Blip Toys’ products include: Squinkies brand of collectable
characters, Whimzy Pets, Zubber, Hair Balls, Zoom-O, Friends Boutique, and other popular toys.
The company also produces toy products under the following licenses: Lego®, Disney®, Barbie®,
Hot Wheels®, Marvel®, Nickelodeon®, Power Rangers® and Hello Kitty® brands.
Brown Forman Canada
(Official Representative: Dusan Savic, Marketing Director, Canada )
Brown-Forman, founded in 1870 in Louisville, Kentucky, is a diversified producer and distributor of
fine spirits and wines. With offices throughout the world, Brown Forman sells more than 25 brands
in 135 countries. These brands include: Collingwood Canadian Whisky, Jack Daniel’s Whiskey, Jack
Daniel’s Tennessee Honey liqueur, Finlandia Vodka, Southern Comfort, el Jimador and Herradura
Tequilas, Sonoma-Cutrer wines, and Jack Daniel’s and el Jimador Ready to Drink beverages. Brown
Forman Canada’s office is located in Toronto, Ontario.
City Digital Media
(Official Representative: Sapinder Samra, Director)
City Digital Media, founded in 2010, is a Digital Out-of-Home (DOOH) Advertising Network operator,
providing digital marketing solutions to small business owners, streamlining corporate messaging via
digital channels and creating customized visual content. City Digital Media, a Delta, BC-based
advertising network and digital signage solution provider serves Vancouver and the lower mainland.
City Digital Media is co-founded by Rabinder Gill and Sapinder Samra.
Consumer Education Group
(Official Representative: Keegan Richard, Campaign Manager)
Consumer Education Group (CEG), based in Delray Beach, Florida, is a communications and production
company with over 20 years’ experience creating, producing and marketing engaging programs to help
consumers make better choices. Working in partnership with leading corporations, CEG is focused on
creating compelling campaigns and television specials. CEG’s online properties include Canadian Better
Living and Canadian Health & Family.
Danone Inc.
(Official Representative: Carole Thibault, Senior Manager Regulatory Affairs)
Danone Inc. in Canada is a member of the Danone Group, and a world agrifood leader. As a
manufacturer and distributor of quality products that combine good taste and healthy ingredients,
Danone is currently the largest Canadian producer of yogurt and other fresh dairy products.
Danone’s mission is to bring health through food to as many people as possible.
Diageo Canada
(Official Representative: Iain Chalmers, Vice President Marketing)
Diageo is a leading premium drinks business with a collection of beverage alcohol brands across spirits,
beer and wine. These brands include Johnnie Walker, Crown Royal, J&B and Bushmills whiskies, Smirnoff and
Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.
The Gandalf Group
(Official Representative: David Herle, Principal Partner)
The Gandalf Group is a consultancy that provides clients with research-based strategic communications advice
and issues management. The firm combines expertise in advanced statistical research, qualitative studies,
advertising testing, public affairs, law, the media and communications.
Innovation First Labs, Inc.
(Official Representative: Ricky Quinones, Marketing Manager)
Innovation First Labs, Inc., is a subsidiary of privately held Innovation First International, Inc.
Innovation First began developing electronics for unmanned mobile ground robots and is now an industry
leader in research and development for the hobby, competition, education and toy markets.
Innovation First International’s three main subsidiaries, VEX Robotics, Inc., Innovation First Labs,
Inc. (makers of HEXBUG® Micro Robotic Creatures), and RackSolutions, Inc. span the education, consumer
and business-to-business markets. In 2009, the company added offices in Hong Kong, China and the
United Kingdom to better serve the global marketplace. This network was expanded to Canada in 2010
with the addition of an office, warehouse and distribution centre located in Toronto.
Koch Thornton LLP
(Official Representative: John Koch, Koch Thornton LLP)
Koch Thornton LLP, is a Toronto based law firm, specializing in contract, trade-mark, copyright, patent
and advertising standards disputes, distribution and marketing issues, franchise and brokerage disputes,
employment law and human rights litigation. The firm’s client list includes large multinational
corporations, as well as individuals, small businesses, First Nations organizations and non-profits
across Canada and internationally.
Legal matters relating to advertising in Canada are handled by the
firm’s partners, John Koch and
Allison Thornton.
Mark Anthony Brands
(Official Representative: Andy Murison, VP Marketing)
Mark Anthony Brands is a leading privately-owned importer and distributor of wine, imported beer, and
specialty beverages in Canada. Founded nearly 40 years ago by wine merchant Anthony von Mandl,
Mark Anthony Brands specializes in the distribution of four distinct consumer product categories:
Canadian wine produced by Mission Hill Family Estate Winery; premium beer brewed by global partners;
specialty beverages produced by Mark Anthony Brands; and wines sourced from global partners.
Merle Norman Cosmetics
(Official Representative: Cindy Richards, Advertising Account Executive)
Merle Norman Cosmetics, headquartered in Los Angeles, develops, manufactures and distributes its
own full line of skin care and colour cosmetic products. These cosmetics are sold through approximately
2,000 independently owned and operated Merle Norman Cosmetic Studios in the United States, Canada, and Mexico.
Metrobus Transit
(Official Representative: Mark Chancey, Manager of Marketing and Information Services)
Metrobus Transit is a public transportation system owned by the City of St. John’s and operated
by St. John’s Transportation Commission. Metrobus Transit, established in 1958, serves the
cities of St. John’s and Mount Pearl carrying more than 3.1-million passengers each year.
Metrobus sells display advertising for the following: Transit Shelters; Bus Sides, Bus Backs,
Interior Posters, Bus Murals and Ultratails.
New Brunswick Liquor Corporation
(Official Representative: Nora Lacey, Marketing Manager)
The New Brunswick Liquor Corporation (Alcool NB Liquor - ANBL) is a Provincial Crown Corporation responsible
for the purchase, importation, distribution, and retail activity for all alcoholic beverages in the Province
of New Brunswick. ANBL services the public and licensees through a network of 47 corporate retail outlets and
73 private agency store outlets. ANBL’s product portfolio is comprised of over 1,878 products, including wines,
spirits, beers and other products, such as coolers and ready to drink products.
Paladin Labs Inc.
(Official Representative: Frank Desrosiers, Director, OTC Products and Market Data)
Paladin Labs Inc. is a leading Canadian specialty pharmaceutical company. Its strategy is to leverage its strong
sales and marketing capabilities with the acquisition and in-licensing of innovative products. Paladin Labs Inc.
is committed to bringing new products to the market, building shareholder value, and making a difference to
Canadian patients.
PendoPharm
(Official Representative: Sophie Tanguay, Director, Regulatory and Clinical Affairs - Innovative Products)
PendoPharm is an independent pharmaceutical business that focuses on commercializing a portfolio of
specialty prescription products as well as a large and established line of OTC and BTC products.
PendoPharm is actively engaged in licensing, developing and marketing late-stage prescription
products as well as consumer brands. PendoPharm is a division of Pharmascience Inc., a Canadian
privately-owned company established in 1983.
Stikeman Elliott LLP
(Official Representative: Kelly Porter, Marketing and Client Events Specialist)
Stikeman Elliott LLP is a business law firm with offices in Toronto, Montreal, Ottawa, Calgary and
Vancouver, as well as representation in foreign markets through their offices in London, New York
and Sydney. The firm’s 500 lawyers practice in the following fields: corporate finance, M&A, corporate-commercial
law, banking, structured finance, real estate, tax, competition/antitrust, employment and business litigation.
VitaTree Nutritionals
(Official Representative: Rockson Ogor)
VitaTree Nutritionals, a division of R&J Nutraceuticals Inc., manufactures and distributes natural health
products throughout Canada. VitaTree Nutritionals products include: VitaFruit, VitaVeggies, VitaFish Oil,
and other vitamin and mineral supplements. Located in Woodbridge, Ontario, VitaTree Nutritionals markets
their products online and through direct-to-consumer television marketing.