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MEMBER NEWS

ASC Welcomes 19 New Members

Membership in ASC demonstrates a commitment to responsible advertising self-regulation. We are delighted to welcome the following new members to ASC.

Company Details

Beiersdorf Canada Inc.
(Official Representative: Larry LaPorta, General Manager)
Beiersdorf is a 130-year old company with a focus on skincare products. Headquartered in Hamburg, Germany, it is an international branded consumer goods company employing over 18,000 people worldwide. Beiersdorf Canada Inc., located in St. Laurent, Quebec, sells the following global brands throughout Canada: Nivea®, Eucerin® and Elastoplast®.

Eileen Toby beSPEAK Communications Inc.
(Official Representative: Eileen Tobey, APR, FCPRS, Owner/Principal)
beSPEAK Communications is a Toronto-based public relations and corporate communications consultancy firm comprised of a collective of communication professionals. Providing customized services for a wide range of clients through its community of professionals, beSPEAK Communications provides expertise to the healthcare, consumer and corporate business sectors in the following areas: corporate affairs; product/brand communications; issues/crisis management; corporate reputation; corporate communications engagement; communications analysis; and research.

Blip Toys
(Official Representative: Hugh Kennedy, Director of Marketing)
Blip® Toys, established in 2000 and headquartered in Minnetonka, Minnesota, develops new products that appeal to boys and girls. Blip Toys’ products include: Squinkies brand of collectable characters, Whimzy Pets, Zubber, Hair Balls, Zoom-O, Friends Boutique, and other popular toys. The company also produces toy products under the following licenses: Lego®, Disney®, Barbie®, Hot Wheels®, Marvel®, Nickelodeon®, Power Rangers® and Hello Kitty® brands.

Brown Forman Canada
(Official Representative: Dusan Savic, Marketing Director, Canada )
Brown-Forman, founded in 1870 in Louisville, Kentucky, is a diversified producer and distributor of fine spirits and wines. With offices throughout the world, Brown Forman sells more than 25 brands in 135 countries. These brands include: Collingwood Canadian Whisky, Jack Daniel’s Whiskey, Jack Daniel’s Tennessee Honey liqueur, Finlandia Vodka, Southern Comfort, el Jimador and Herradura Tequilas, Sonoma-Cutrer wines, and Jack Daniel’s and el Jimador Ready to Drink beverages. Brown Forman Canada’s office is located in Toronto, Ontario.

City Digital Media
(Official Representative: Sapinder Samra, Director)
City Digital Media, founded in 2010, is a Digital Out-of-Home (DOOH) Advertising Network operator, providing digital marketing solutions to small business owners, streamlining corporate messaging via digital channels and creating customized visual content. City Digital Media, a Delta, BC-based advertising network and digital signage solution provider serves Vancouver and the lower mainland. City Digital Media is co-founded by Rabinder Gill and Sapinder Samra.

Consumer Education Group
(Official Representative: Keegan Richard, Campaign Manager)
Consumer Education Group (CEG), based in Delray Beach, Florida, is a communications and production company with over 20 years’ experience creating, producing and marketing engaging programs to help consumers make better choices. Working in partnership with leading corporations, CEG is focused on creating compelling campaigns and television specials. CEG’s online properties include Canadian Better Living and Canadian Health & Family.

Carole Thibault Danone Inc.
(Official Representative: Carole Thibault, Senior Manager Regulatory Affairs)
Danone Inc. in Canada is a member of the Danone Group, and a world agrifood leader. As a manufacturer and distributor of quality products that combine good taste and healthy ingredients, Danone is currently the largest Canadian producer of yogurt and other fresh dairy products. Danone’s mission is to bring health through food to as many people as possible.

Iain Chalmers Diageo Canada
(Official Representative: Iain Chalmers, Vice President Marketing)
Diageo is a leading premium drinks business with a collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B and Bushmills whiskies, Smirnoff and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

David Herle The Gandalf Group
(Official Representative: David Herle, Principal Partner)
The Gandalf Group is a consultancy that provides clients with research-based strategic communications advice and issues management. The firm combines expertise in advanced statistical research, qualitative studies, advertising testing, public affairs, law, the media and communications.

Innovation First Labs, Inc.
(Official Representative: Ricky Quinones, Marketing Manager)
Innovation First Labs, Inc., is a subsidiary of privately held Innovation First International, Inc. Innovation First began developing electronics for unmanned mobile ground robots and is now an industry leader in research and development for the hobby, competition, education and toy markets.

Innovation First International’s three main subsidiaries, VEX Robotics, Inc., Innovation First Labs, Inc. (makers of HEXBUG® Micro Robotic Creatures), and RackSolutions, Inc. span the education, consumer and business-to-business markets. In 2009, the company added offices in Hong Kong, China and the United Kingdom to better serve the global marketplace. This network was expanded to Canada in 2010 with the addition of an office, warehouse and distribution centre located in Toronto.

John Koch Koch Thornton LLP
(Official Representative: John Koch, Koch Thornton LLP)
Koch Thornton LLP, is a Toronto based law firm, specializing in contract, trade-mark, copyright, patent and advertising standards disputes, distribution and marketing issues, franchise and brokerage disputes, employment law and human rights litigation. The firm’s client list includes large multinational corporations, as well as individuals, small businesses, First Nations organizations and non-profits across Canada and internationally.

Legal matters relating to advertising in Canada are handled by the firm’s partners, John Koch and Allison Thornton.

Mark Anthony Brands
(Official Representative: Andy Murison, VP Marketing)
Mark Anthony Brands is a leading privately-owned importer and distributor of wine, imported beer, and specialty beverages in Canada. Founded nearly 40 years ago by wine merchant Anthony von Mandl, Mark Anthony Brands specializes in the distribution of four distinct consumer product categories: Canadian wine produced by Mission Hill Family Estate Winery; premium beer brewed by global partners; specialty beverages produced by Mark Anthony Brands; and wines sourced from global partners.

Merle Norman Cosmetics
(Official Representative: Cindy Richards, Advertising Account Executive)
Merle Norman Cosmetics, headquartered in Los Angeles, develops, manufactures and distributes its own full line of skin care and colour cosmetic products. These cosmetics are sold through approximately 2,000 independently owned and operated Merle Norman Cosmetic Studios in the United States, Canada, and Mexico.

Metrobus Transit
(Official Representative: Mark Chancey, Manager of Marketing and Information Services)
Metrobus Transit is a public transportation system owned by the City of St. John’s and operated by St. John’s Transportation Commission. Metrobus Transit, established in 1958, serves the cities of St. John’s and Mount Pearl carrying more than 3.1-million passengers each year. Metrobus sells display advertising for the following: Transit Shelters; Bus Sides, Bus Backs, Interior Posters, Bus Murals and Ultratails.

Nora Lacey New Brunswick Liquor Corporation
(Official Representative: Nora Lacey, Marketing Manager)
The New Brunswick Liquor Corporation (Alcool NB Liquor - ANBL) is a Provincial Crown Corporation responsible for the purchase, importation, distribution, and retail activity for all alcoholic beverages in the Province of New Brunswick. ANBL services the public and licensees through a network of 47 corporate retail outlets and 73 private agency store outlets. ANBL’s product portfolio is comprised of over 1,878 products, including wines, spirits, beers and other products, such as coolers and ready to drink products.

Frank Desrosiers Paladin Labs Inc.
(Official Representative: Frank Desrosiers, Director, OTC Products and Market Data)
Paladin Labs Inc. is a leading Canadian specialty pharmaceutical company. Its strategy is to leverage its strong sales and marketing capabilities with the acquisition and in-licensing of innovative products. Paladin Labs Inc. is committed to bringing new products to the market, building shareholder value, and making a difference to Canadian patients.

Sophie Tanguay PendoPharm
(Official Representative: Sophie Tanguay, Director, Regulatory and Clinical Affairs - Innovative Products)
PendoPharm is an independent pharmaceutical business that focuses on commercializing a portfolio of specialty prescription products as well as a large and established line of OTC and BTC products. PendoPharm is actively engaged in licensing, developing and marketing late-stage prescription products as well as consumer brands. PendoPharm is a division of Pharmascience Inc., a Canadian privately-owned company established in 1983.

Stikeman Elliott LLP
(Official Representative: Kelly Porter, Marketing and Client Events Specialist)
Stikeman Elliott LLP is a business law firm with offices in Toronto, Montreal, Ottawa, Calgary and Vancouver, as well as representation in foreign markets through their offices in London, New York and Sydney. The firm’s 500 lawyers practice in the following fields: corporate finance, M&A, corporate-commercial law, banking, structured finance, real estate, tax, competition/antitrust, employment and business litigation.

VitaTree Nutritionals
(Official Representative: Rockson Ogor)
VitaTree Nutritionals, a division of R&J Nutraceuticals Inc., manufactures and distributes natural health products throughout Canada. VitaTree Nutritionals products include: VitaFruit, VitaVeggies, VitaFish Oil, and other vitamin and mineral supplements. Located in Woodbridge, Ontario, VitaTree Nutritionals markets their products online and through direct-to-consumer television marketing.


Advertising Standards Canada (ASC) is the national not-for-profit advertising industry self-regulatory body committed to creating and maintaining community confidence in advertising. ASC administers the Canadian Code of Advertising Standards, the principal instrument of advertising self-regulation in Canada, and a national mechanism for accepting and responding to consumers’ complaints about advertising. ASC members include leading advertisers, advertising agencies, and media organizations.