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ASC NEWS

2012 Canadian Code of Advertising Standards Revisions Now Available

Following member and public consultation, ASC’s Board of Directors recently approved several minor amendments to the Canadian Code of Advertising Standards (Code). Details of these changes were sent to members on January 24. The 2012 Code is now available.

ASC’s 2011 Consumer Research

Last year, ASC commissioned the Gandalf Group to conduct research with Canadian and American adults to understand consumer impressions of advertising and advertising standards. The surveys utilized similar questionnaires to contrast opinion in the two countries, as well as an oversample in Quebec to identify potential attitudinal differences between English and French Canadians.

ASC sent a copy of these important research findings to every member last November. These findings are presented in the full research report, ASC 2011 Survey: Canadian Perspectives on Advertising.

Q4 Complaints Report 2011 Now Available

ASC’s Complaints Report from the last quarter of 2011 is now available.

ASC will release its Ad Complaints Report – 2011 Year in Review by April. The Report provides information about consumer complaints submitted to ASC in 2011 for review under the Canadian Code of Advertising Standards (Code). Past Annual Ad Complaints Reports are available online.


Advertising Standards Canada (ASC) is the national not-for-profit advertising industry self-regulatory body committed to creating and maintaining community confidence in advertising. ASC administers the Canadian Code of Advertising Standards, the principal instrument of advertising self-regulation in Canada, and a national mechanism for accepting and responding to consumers’ complaints about advertising. ASC members include leading advertisers, advertising agencies, media organizations and suppliers to the advertising industry.