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ASC NEWS

Canadian Children’s Food and Beverage Advertising Initiative: 2009

The “Children’s Initiative” represents the commitment of 19 of Canada’s leading food and beverage advertisers to responsible advertising to children.

ASC administers the initiative and reports on company compliance. The 2009 compliance report is now available on our website.

Q2 Complaints Report 2010

ASC’s second quarterly complaints report for 2010 is online. The report, which covers complaints from April 1 to June 30, is available here; and to see summaries of complaints upheld by council since July 1, click here.

All of ASC’s Complaints Reports (quarterly and annual) are now searchable online! Click here to see more.

ASC’s New PSA

ASC’s public awareness program helps to communicate the advertising industry’s commitment to truth, fairness and accuracy. Stay tuned for our new PSA, “Truth in Advertising Matters,” to be launched this fall.

The multimedia campaign was developed for ASC by the People from Cossette, who generously donated their time and talent.


Advertising Standards Canada (ASC) is the national not-for-profit advertising industry self-regulatory body committed to creating and maintaining community confidence in advertising. ASC administers the Canadian Code of Advertising Standards, the principal instrument of advertising self-regulation in Canada, and a national mechanism for accepting and responding to consumers’ complaints about advertising. ASC members include leading advertisers, advertising agencies, media organizations and suppliers to the advertising industry.