ASC holds successful Toronto Breakfast Forum, How Green Is Your Promise?
On Tuesday, Oct. 21, a capacity crowd attended ASC's Breakfast Forum How Green Is Your Promise? Consumer Perceptions and Government Expectations about Environmental Advertising Claims, at the Park Hyatt Toronto.


ASC Breakfast Forum, Nov. 11, Montreal: How Green Is Your Promise?
ASC will host a Breakfast Forum on Nov. 11 in Montreal, featuring guest speakers Jack Bensimon, David Herle and Pierre Savoie, exploring consumer perceptions and government expectations about environmental advertising claims.

ASC founding contributor to Canada’s first Advertising Week
ASC is pleased to be a founding contributor to Canada’s first Advertising Week, to be held Jan. 26 to 29 in Toronto, Montreal, Halifax, Vancouver and Edmonton.

ASC contributes to Word Health Organization's development of global strategy to reduce harmful use of alcohol
At the request of several members, ASC made a submission to the World Health Organization (WHO) on the development of a global strategy to reduce the harmful use of alcohol.


New Interpretation Guideline for the Canadian Code of Advertising Standards re: Environmental Claims
The ASC Board of Directors recently approved a new interpretation guideline for the Canadian Code of Advertising Standards. When evaluating complaints involving environmental claims that allegedly are misleading or deceptive, ASC’s Consumer Response Council may take into account the new publication, Environmental claims: A guide for industry and advertisers, by the Canadian Standards Association and the Competition Bureau of Canada.

2008 Q3 Ad Complaints Report now online
ASC’s online report, covering the period from July 1 to Sept. 30, 2008, provides case summaries of upheld consumers’ complaints about advertising.

ASC welcomes new member
ASC is pleased to welcome the Association of International Automobile Manufacturers of Canada (AIAMC) as a new member.



ASC Clearance Services presents the annual Holiday Breakfast Seminars
The ASC Clearance Services team will host the annual Holiday Breakfast Seminars in Toronto on Dec. 4 and in Montreal on Dec. 9.

Children’s Clearance Committee continues expedited service for holiday season
To accommodate your children’s advertising clearance needs during the busy holiday season, ASC’s children’s clearance section will continue adding extra Children’s Clearance Committee meetings through to the end of November.

ACA continuing education courses

ICA professional development workshops and courses
























ASC holds successful Toronto Breakfast Forum How Green Is Your Promise?

On Tuesday, Oct. 21, a capacity crowd attended ASC’s Breakfast Forum How Green Is Your Promise? Consumer Perceptions & Government Expectations about Environmental Advertising Claims at the Park Hyatt Toronto.

The well-received event featured guest presenters Jack Bensimon, President, Bensimon Byrne and David Herle, Principal, Gandalf Group, who shared findings from the most recent quarterly Bensimon Byrne Consumerology Report, including insights into consumer perceptions about environmental claims in marketing and advertising.

Aaron Bown, Lead Project Officer, Environmental Claims Guidelines for Canada's Competition Bureau, led the audience through the recent publication by the Competition Bureau and Canadian Standards Association, entitled Environmental claims: A guide for industry and advertisers.

Follow these links to access event slide presentations and related publications:



ASC Breakfast Forum, Nov. 11, Montreal: How Green Is Your Promise? Consumer Perceptions & Government Expectations about Environmental Advertising Claims
Event details
Nov. 11, Loews Hotel Vogue, 1425 Rue de la Montagne, Montreal
Breakfast 8:30 to 9 a.m. / Presentation 9 to 10:30 a.m.
ASC, ICA and AAPQ members: $30 (plus GST) / Non-members: $60 (plus GST)

Guest Speakers

  • Jack Bensimon, President, Bensimon Byrne and David Herle, Principal, Gandalf Group, will share findings from the most recent quarterly Bensimon Byrne Consumerology Report, which includes important information on Canadian consumer perceptions about environmental claims in marketing and advertising. (presentation in English)

  • Pierre Savoie of Legault Joly Thiffault S.E.N.C.R.L. will lead attendees through the new Environmental claims: A guide for industry and advertisers, created by the Competition Bureau and the Canadian Standards Association.

Click here for more information. Space is limited; please register early.



ASC founding contributor to Canada’s first Advertising Week
ASC is pleased to be a founding contributor to Canada’s first Advertising Week, to be held Jan. 26 to 29 in Toronto, Montreal, Halifax, Vancouver and Edmonton.

Advertising Week is a four-day celebration of the business of ideas and communication. It will include keynote and panel presentations, thought leadership conferences, awards events, demonstrations of creativity, various initiatives for younger advertising practitioners, university outreach and agency open houses.

As part of Advertising Week, on Wednesday, Jan. 28 in Montreal, ASC and the Association of Canadian Advertisers (ACA) will co-present an executive forum with guest speaker John Dalla Costa, President of the Centre for Ethical Orientation, who will share the highlights of a new milestone study, In Trust: Ethics in Advertising. Commissioned by ASC and the ACA, this enquiry probes the critical role that ethics plays in the Canadian marketing communications industry.

Event time and location details will be announced in the coming weeks.

For more information about Advertising Week, visit www.advertisingweek.ca.


ASC contributes to Word Health Organization’s development of global strategy to reduce harmful use of alcohol
At the request of several members, ASC made a submission to the World Health Organization (WHO) on the development of a global strategy to reduce the harmful use of alcohol. ASC’s submission highlighted Canada’s unique framework for self-regulation of alcoholic beverage advertising, and for setting and maintaining standards for advertising through the Canadian Code of Advertising Standards.

ASC’s submission, along with all of the others that contributed to WHO’s web-based consultation during the month of October, will shortly be available on the WHO website. For a copy of ASC’s submission, click here.



New interpretation guideline for the Canadian Code of Advertising Standards re: Environmental Claims
At the Oct. 29, 2008, ASC Board of Directors meeting, the Board approved the addition of the following to the Interpretation Guidelines for the Canadian Code of Advertising Standards:

Interpretation Guideline #3 – Environmental Claims
When evaluating complaints involving environmental claims that allegedly are misleading or deceptive, [ASC’s Consumer Response] Council may, in exercising its judgment, take into account the standards proposed by the Canadian Standards Association and the Competition Bureau of Canada in the Special Publication PLUS 14021, Environmental claims: A guide for industry and advertisers.

For more information about Environmental claims: A guide for industry and advertisers, click here.


2008 Q3 Ad Complaints Report now online
The 2008 Q3 Ad Complaints Report (covering the period from July 1 to Sept. 30, 2008) provides case summaries of consumers’ complaints about advertising that were upheld by the Consumer Response Councils under the provisions of the Canadian Code of Advertising Standards.

Click here to view the Report.


ASC welcomes new member
ASC is pleased to welcome the Association of International Automobile Manufacturers of Canada (AIAMC) as a new member. David Adams, President AIAMC, will serve as the association’s official representative.

For more information about ASC membership, please contact Rick Andrew at 416-961-6311 ext. 225 or rick.andrew@adstandards.com.


ASC Clearance Services presents the annual Holiday Breakfast Seminars
The ASC Clearance Services team will host the annual Holiday Breakfast Seminars in Toronto on Dec. 4 and in Montreal on Dec. 9. Watch your inbox for an invitation, coming soon. For more information call 416 961-6311, ext. 240 (Rhoda) or ext. 231 (Marie-Cécile).

For those who will not be attending the seminar in person, the full PowerPoint presentation will be available on the Clearance Services section of ASC’s website following the seminars.


Children’s Clearance Committee – expedited service for holiday season
To accommodate your children’s advertising clearance needs during the busy holiday season, ASC’s Children’s Clearance Section will continue adding extra Children’s Clearance Committee meetings through to the end of November.

This expedited service—scheduled during the “off weeks” between the regular Children’s Clearance Committee meetings held every second week—is a cost-efficient alternative to conditional clearance for children’s ads.

Click for full schedule and rates info.


ACA continuing education courses



ICA professional development workshops and courses



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