ASC Annual Meeting and 2008/2009 Board of Directors
ASC recently held its Annual Meeting and announced the 2008/2009 Board of Directors.

April 29 Luncheon and Keynote Address
On April 29, ASC hosted a luncheon event with Mike Longhurst, who presented the keynote address Can Advertising Save the World? Sustainability: The Challenge for Brands.

ASC 2007/2008 Annual Report published
The ASC 2007/2008 Annual Report is now available online and in print.

ASC awards scholarship
ASC recently awarded its 2008 Robert E. Oliver Scholarship to Ivy So, a Business Administration and Communications major at Simon Fraser University.

2007 Q4 Ad Complaints Report now online
ASC’s online report, covering the period from January 1 to March 31, 2008, provides case summaries of upheld consumers’ complaints about advertising.

ASC Clearance Services presents DTCA Rx/DTCI workshops
ASC Clearance Services presents the workshop Demystifying the Requirements for Direct-to-Consumer Advertising of Prescription Drugs (DTCA Rx) and Direct-to-Consumer Information (DTCI) on June 5 in Toronto and June 12 in Montreal.

ASC Clearance Services welcomes new analyst
The ASC Clearance Services team welcomes Dan Perry to the position of Analyst in the areas of alcoholic beverages, children’s and cosmetics advertising.

ACA continuing education courses

ICA professional development workshops and courses










ASC Annual Meeting and 2008/2009 Board of Directors
ASC’s 2007 Annual Meeting was held on April 29 at the Intercontinental Toronto Yorkville. During the meeting, ASC reported on the activities and accomplishments of the past year.

ASC is pleased to announce that Esmé Carroll has been elected Chair of the Board. The 2008/2009 Board of Directors includes the following members:

Executive Committee
  • Esmé Carroll (Chair), Ambrose Carr Linton Carroll Inc.
  • John Coyne (Vice Chair), Unilever Canada Inc.
  • Randy Otto (Vice Chair), Pattison Outdoor Advertising
  • Jim J.J. Johnston (Treasurer), Corus Radio Vancouver
  • Jennifer Dawkins (Immediate Past Chair), General Motors of Canada Limited
  • Ron Lund (Member at Large), Association of Canadian Advertisers Inc.
  • Jani Yates (Member at Large), Institute of Communication Agencies
  • Linda Nagel (President & CEO), Advertising Standards Canada
Directors
  • Esther Benzie, Procter & Gamble Inc.
  • Christina Bisanz, Consumers Council of Canada
  • Jim Bruce, Wyeth Consumer Healthcare Inc.
  • Ferg Devins, Molson Canada
  • Patrick Dickinson, Hudson’s Bay Company
  • Steven Guiton, Canadian Broadcasting Corporation
  • Lorraine Hughes, OMD Canada
  • Nathalie Kristo, L’Oréal Canada Inc.
  • Sandy MacLeod, Toronto Star
  • Brett Marchand, Cossette Communications Group Inc.
  • Jon Medline, Canwest Media Inc.
  • Sylvain Morissette, Association of Quebec Advertising Agencies
  • Deborah Rosser, Rogers Publishing Limited
  • Crawford Wright, AstraZeneca Inc.


April 29 Luncheon and Keynote Address
On April 29, ASC hosted a luncheon event with Mike Longhurst, who presented the keynote address Can Advertising Save the World? Sustainability: The Challenge for Brands.

A PowerPoint version of this address is available for ASC members. Contact melissa.campeau@adstandards.com for more information.

About the speaker: Mike Longhurst is a Senior Vice President at McCann Erickson EMEA, and has spoken widely on the issue of sustainability for brands, including at Green Week in Brussels, World's Fair in Aichi, a UN Ministerial conference in Bali and at many industry events.

About the keynote address: With a growing number of companies eager to tout their "sustainable" credentials to consumers, those companies engaging in "greenwash" marketing tactics are unquestionably putting a strain on consumer trust.

But for those companies that incorporate sustainability into their actions and their corporate ethos, this can provide the opportunity to build and differentiate a brand, develop leadership in a sector, and to shape a business for future success.


ASC 2007/2008 Annual Report published
The ASC 2007/2008 Annual Report, highlighting the activities and accomplishments of the past year, is now available online and in print. Click here to access the online version or contact melissa.campeau@adstandards.com to request a print copy.


ASC Awards Scholarship
ASC recently awarded its 2008 Robert E. Oliver Scholarship to Ivy So, a Business Administration and Communications major at Simon Fraser University.

In addition to her outstanding academic achievement, this year’s recipient also volunteers with the Business Administration Student Society at SFU and serves on the Board of Directors for Agents of Change, a non-profit agency dedicated to alleviating global poverty through sustainable solutions.

About the Robert E. Oliver Scholarship: In keeping with its commitment to promote the professional practice of advertising, each year ASC presents this scholarship which commemorates Robert E. Oliver, one of the pioneers in Canadian advertising self-regulation, and the first president of the Canadian Advisory Board, ASC’s predecessor organization. The scholarship is awarded to individuals with outstanding academic achievements, who have an exemplary record of service to the community and who plan on pursuing a career in advertising or marketing.


2008 Q1 Ad Complaints Report now online
The 2008 Q1 Ad Complaints Report (for January 1 to March 31, 2008) provides case summaries of consumers’ complaints about advertising that were upheld by the Consumer Response Councils under the provisions of the Canadian Code of Advertising Standards.

Click here to view the Report.

Clearance Services presents upcoming workshops for DTCA Rx/DTCI
ASC Clearance Services presents an interactive workshop: Demystifying the Requirements for Direct-to-Consumer Advertising of Prescription Drugs (DTCA Rx) and Direct-to-Consumer Information (DTCI),
• June 5 (Toronto)
• June 12 (Montreal)


ASC Clearance Services will present an interactive and informative workshop designed to help prescription drug manufacturers and their agencies create DTCA Rx and DTCI messages that comply with the pertinent provisions of the Food and Drugs Act and Regulations and the Health Canada policy The Distinction Between Advertising and Other Activities.

At the request of Health Canada, ASC Clearance Services has been providing advisory opinions for prescription drug advertising and information messages directed to consumers since 1997.

Using guides and checklists developed by ASC, participants will evaluate DTCA Rx and DTCI materials during the course of a two-hour workshop.

This workshop will be of particular interest to regulatory affairs, marketing, advertising and agency professionals involved in the development of DTCA Rx and DTCI messages.

Toronto workshop
Thursday June 5
Toronto Congress Centre, 650 Dixon Road, Toronto
8:30 to 9 a.m.: Registration and continental breakfast
9 to 11 a.m.: Workshop

Montreal workshop
Thursday June 12
Hilton Montreal Aeroport, 12505 Côte de Liesse, Dorval
8:30 to 9 a.m.: Registration and continental breakfast
9 to 11 a.m. Workshop

Workshop fees:
ASC, ICA and AAPQ Members: $60
Non Members: $120

Click here to register for the Toronto workshop.
Click here for to register for the Montreal workshop.

ASC Clearance Services welcomes new analyst
The ASC Clearance Services team welcomes Dan Perry to the position of Analyst in the areas of alcoholic beverages, children’s and cosmetics advertising. Dan is fully bilingual and has a background in customer service and communications.


Upcoming ACA continuing education courses


ICA professional development workshops and courses



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