2007 Q4 Ad Complaints Report now online
The 2007 Q4 Ad Complaints Report (for October 1 to December 31, 2007) provides case summaries of consumers’ complaints about advertising that were upheld by the Consumer Response Councils under the provisions of the Canadian Code of Advertising Standards.
ASC’s annual Ad Complaints Report scheduled for release in late February
ASC’s year-end 2007 Ad Complaints Report will be released in late February, as an online publication, available on ASC’s website.
This year-end report provides a snapshot of consumer concerns as reflected in their complaints to ASC over the past year, as well as statistics about the number and nature of consumer complaints submitted to ASC for review under the Canadian Code of Advertising Standards (Code).
Case summaries of complaints upheld by the national and regional Consumer Response Councils from January 1 to December 31, 2007, are also available as quarterly reports on ASC’s website.
If you have any questions about the quarterly Ad Complaints Reports or the 2007 Ad Complaints Report, or are interested in a customized presentation about the Code, please contact Janet Feasby, Vice President, Standards, at 416-961-6311, ext. 243.
ASC launches “No ifs, ands or buts” out-of-home and print ads
ASC has launched its “No ifs, ands or buts” out-of-home wave of its current Public Service Announcement campaign. New print ads have also been created and ASC will be seeking support from media outlets in the coming weeks.
The current campaign highlights the role of the Canadian Code of Advertising Standards in setting standards for advertising that is truthful, fair and accurate.
ASC extends its sincere gratitude to the following media partners for their generous support of the out-of-home portion of this campaign: Pattison Outdoor, Astral Media, Zoom Media and CBS Outdoor.
To view ASC’s new out-of-home PSA, or for more information about ASC’s TV and radio PSAs, click here.
Clearance Services to present two workshops in spring: DTCI/DTCA and food advertising
Scheduled for spring, 2008, in both Toronto and Montreal, The DTCI/DTCA workshops will provide:
Food advertising workshop
Scheduled for spring, in both Toronto and Montreal, the food advertising workshops will provide an overview of permissible claims in the following areas:
ASC Clearance Services welcomes new analyst
The ASC Clearance Services team welcomes Fabienne Hick to the position of Analyst in the areas of cosmetics, alcoholic beverages and children’s advertising. Fabienne is fully bilingual and has a background in both market research and account management.
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