ASC implements changes to strengthen framework for regulating children’s advertising
The advertising industry is committed to helping children learn to make wise nutrition and healthy living choices. In keeping with this commitment, the framework for regulating children’s advertising is being strengthened and enhanced.
Effective September 2007
2008 and Beyond
- New Interpretation Guidelines related to food advertising to children will augment Clause 11 of the Canadian Association of Broadcasters’ Broadcast Code for Advertising to Children (Children’s Broadcast Code).
- ASC Clearance Services will extend clearance of children’s advertising on a voluntary basis to encompass all media, including Canadian print and Internet sites.
- New Interpretation Guidelines for advertising to children will augment Clause 12 of the Canadian Code of Advertising Standards (Canadian Code), and will provide the criteria for review and clearance of children’s advertising in non-broadcast media.
For more information, click here.
- The Canadian Children’s Food and Beverage Advertising Initiative, a voluntary commitment by 15 leading food advertisers, will launch in early 2008.
2007 Q2 Ad Complaints Report now online
The 2007 Q2 Ad Complaints Report (for Apr. 1 to June 30, 2007) provides case summaries of consumers’ complaints about advertising that were upheld by the Consumer Response Councils under the provisions of the Canadian Code of Advertising Standards.
ASC launches television PSA
In early June, ASC extended its “Truth” Public Service Announcement (PSA) campaign to television, with the release of 30-second messages in English and in French.
The current campaign highlights the role of the Canadian Code of Advertising Standards in setting standards for advertising that is truthful, fair and accurate.
Thank you to the following media partners for their generous support of this PSA: CTV, Global, Omni, W Network, Alliance Atlantis and Rogers Sportsnet.
To view the TV PSA, or for more information about ASC’s print and radio PSAs, click here.
ASC Clearance Services welcomes new analyst
The ASC Clearance Services team welcomes Charlotte Wurz to the position of Analyst, Consumer Drug section. Charlotte has an extensive background in regulatory affairs with more than 11 years at a number of Canada’s leading pharmaceutical companies.
Industry courses, news and events
- ACA course: Better Out-Of-Home Advertising, Sept. 25, Toronto
- ICA program: CPPP (Print Production Certification Program), starts Sept. 25, Toronto
- ICA program: CAAP (Communications and Advertising Accreditation Program), starts Sept. 27, Toronto
- Hold the date: ACA 2007 Executive Forum, Oct. 11, Glenn Gould Theatre, Toronto
- ACA course: Better Print Production (Level 1), Oct. 23, Toronto
- ACA course: Better Print Production (Level 2), Oct. 24, Toronto
- 2007 Cassies Awards Show: Evening of Nov. 6, The Liberty Grand, Toronto
- ACA course: Secrets to Getting Your Agencies to Over-deliver: 7 Hidden Truths Revealed, Nov. 6, Toronto
- ACA course: Better Broadcast Production, Nov. 13, Toronto
- ACA course: Better Media Strategies, Nov. 22, Toronto
- ICA course: Broadcast Production Course, starts Jan. 7, 2008, early bird registration discount until Oct. 29, Toronto
- ICA course: Fundamentals of Advertising, starts Feb. 4, early bird registration discount until Oct. 29, Toronto
- Le nouveau et premier Baccalauréat en communication marketing à l’UQAM entre officiellement en fonction