ASC Annual Meeting and 2007/2008 Board of Directors
ASC reports on its Annual Meeting, publishes the 2006/2007 Report and announces the 2007/2008 Board of Directors.

Report on April 24 Executive Summit
ASC and the Association of Canadian Advertisers jointly presented an executive summit entitled “The Ethical Imperative: Beyond Compliance” on April 24 in Toronto.

ASC Board Revises Trade Dispute Procedure to Clarify the Term "Advertiser"
To help ensure that the definition of the term "Advertiser" does not inadvertently limit its application in situations to which it was intended to apply, ASC's Board of Directors has approved an amendment to the Trade Dispute Procedure.

ASC Participates in Industry Launch of Initiatives Regarding Children’s Advertising
On Monday, April 16, ASC participated in a media conference in Toronto, marking the launch of a collaborative effort – by ASC, Concerned Children’s Advertisers, and Food & Consumer Products of Canada – to proactively address the behaviours that lead to childhood obesity.

2007 Q1 Ad Complaints Report Now Online
The 2007 Q1 Ad Complaints Report (for Jan. 1 to Mar. 31, 2007) provides case summaries of consumers’ complaints about advertising that were upheld by the Consumer Response Councils under the provisions of the Canadian Code of Advertising Standards.

Ad Industry Loses “Outstanding Ambassador” in Suzanne Keeler
Suzanne Keeler, a 25-year ASC employee who was Vice-President of the organization at the time of her retirement in 1996, died in March, 2007, in Richmond, B.C.

ASC Awards Scholarships
In keeping with ASC’s commitment to promote the professional practice of advertising, the Robert E. Oliver Scholarship was established in 1986. ASC is pleased to award two scholarships this year.

ASC Welcomes Eight New Members
Advertising Standards Canada is pleased to welcome eight new members.



ASC Clearance Services Releases the Alcoholic Beverage Advertising Clearance Guide
The ASC Alcoholic Beverage Advertising Clearance Guide is designed to help advertisers, agencies and broadcasters prepare commercial messages that comply with the provisions of the CRTC Code for Broadcast Advertising of Alcoholic Beverages.

ASC Clearance Services Thanks Workshop Attendees
During the month of April, ASC Clearance Services hosted workshops for alcohol, nonprescription drug and natural health product advertisers and their agencies.

Electronic Submission Responses for Clearance Services Clients Now Available
ASC Clearance Services is pleased to announce that effective immediately, clearance responses can be returned to you by email in addition to fax.

ICA Workshop: Presenting with Power: May 3-4

ICA Workshop: Writing that Sells:
May 28


ICA Workshop: Strategic Account Management: May 31-June 1

































ASC Annual Meeting and 2007/2008 Board of Directors
ASC’s 2007 Annual Meeting was held on April 24 at the Liberty Grand Entertainment Complex in Toronto. During the meeting, ASC reported on the activities and accomplishments of the past year. Highlights can be found in the ASC 2006/2007 Report.

ASC is pleased to announce that Jennifer Dawkins has been elected Chair of the Board for a second consecutive year. The 2007/2008 Board of Directors includes the following members:

Executive Committee
  • Jennifer Dawkins (Chair), General Motors of Canada
  • Esmé Carroll (Vice-Chair), Ambrose Carr Linton Carroll Inc.
  • John Coyne (Vice-Chair), Unilever Canada Inc.
  • Jim J.J. Johnston (Treasurer), Corus Radio Vancouver
  • Ron Lund (Member at Large), Association of Canadian Advertisers Inc.
  • Randy Otto (Member at Large), Pattison Outdoor Advertising
  • Jani Yates (Member at Large), Institute of Communications and Advertising
  • Linda Nagel (President & CEO), Advertising Standards Canada
Directors
  • Elaine Bissonnette, Bell Canada
  • Jim Bruce, Wyeth Consumer Healthcare Inc.
  • Dorothy Buchanan, Consumers Council of Canada
  • Ferg Devins, Molson Canada
  • Martin Dupras, L’Oréal Canada Inc.
  • Steven Guiton, Canadian Broadcasting Corporation
  • Lorraine Hughes, OMD Canada
  • Sandy MacLeod, Toronto Star
  • Brett Marchand, Cossette Communications Group Inc.
  • Julie Marchant-Houle, Procter & Gamble Inc.
  • Jon Medline, CanWest MediaWorks Inc.
  • Sylvain Morissette, Association of Quebec Advertising Agencies
  • Deborah Rosser, Rogers Publishing Limited


Report on April 24th Executive Summit
ASC and the Association of Canadian Advertisers jointly presented an executive summit entitled "The Ethical Imperative: Beyond Compliance" on April 24 in Toronto. The full day summit featured industry-leading speakers and panels exploring the issues of corporate transparency, integrity and social responsibility in advertising.

The event was a tremendous success, thanks to the hard work of event partners, sponsors and participants, and the commitment and interest of the summit attendees.


ASC Board Revises Trade Dispute Procedure to Clarify the Term "Advertiser"
To help ensure that the definition of the term "Advertiser" in the Trade Dispute Procedure does not inadvertently limit its application in situations to which it was intended to apply, ASC's Board of Directors has approved the following amendment of the Trade Dispute Procedure:

Effective immediately: "The term “advertiser” means a legal entity (including, without limitation, a trade association, but specifically excluding its advertising agency or agencies acting in that capacity) that is engaged in the use of advertising OR whose product(s) and/or service(s) is/are the subject of, or prominently featured in the complained-of advertising or a portion thereof, whether or not that advertising was prepared or placed by the advertiser, directly or indirectly, in any medium for communication to Canadians OR that, in the opinion of ASC, may be adversely affected by advertising about which a complaint has been lodged."

Click here to read the full Trade Dispute Procedure.


ASC Participates in Industry Launch of Initiatives Regarding Children’s Advertising
On Monday, April 16, ASC participated in a media conference at the Ontario Science Centre, Toronto, marking the launch of a collaborative effort – by ASC, Concerned Children’s Advertisers, and Food & Consumer Products of Canada – to proactively address the behaviours that lead to childhood obesity, a critical issue in Canadian society today.
  • ASC has strengthened the Canadian Code of Advertising Standards with the addition of new Interpretation Guidelines that encompass healthy child development and appropriate food and beverage consumption.
  • The Canadian Association of Broadcasters, in cooperation with ASC, has strengthened the Broadcast Code for Advertising to Children with the addition of new Interpretation Guidelines that encompass healthy child development and appropriate food and beverage consumption.
  • Under the new Canadian Children’s Food & Beverage Advertising Initiative, 15 leading Canadian food and beverage companies will devote at least 50 per cent of their ads directed to children under 12 toward the promotion of healthy dietary choices and/or healthy active living messages. To ensure transparency and accountability, ASC has been asked to administer the process. ASC will publish the commitments made by the participating companies, audit their compliance and publicly report on the results on an annual basis. Click here to read more about this initiative.
  • Concerned Children’s Advertisers has launched two new public service announcements for television, as part of their Long Live Kids program.


2007 Q1 Ad Complaints Report Now Online
The 2007 Q1 Ad Complaints Report (for Jan. 1 to Mar. 31, 2007) is now available online. The report provides case summaries of consumers’ complaints about advertising that were upheld by the Consumer Response Councils under the provisions of the Canadian Code of Advertising Standards. Click here to view the complete report.

For more information, contact Janet Feasby, Vice President, Standards, at 416-961-6311, ext. 243.


Ad Industry Loses “Outstanding Ambassador” in Suzanne Keeler
Suzanne Keeler, a 25-year ASC employee who was Vice-President of the organization at the time of her retirement in 1996, died in March, 2007, in Richmond, B.C.

“She was an incredible worker and resource to the ad industry,” said Linda Nagel, president and CEO of ASC. “Her love of advertising and understanding of the creative process made her an outstanding ambassador for our organization, especially when dealing with advertisers and agencies regarding work that could potentially result in negative reaction from consumers. She was extremely well respected and liked.”

ASC, along with the ad industry as a whole, is better for her contributions.


ASC Awards Scholarships
In keeping with ASC’s commitment to promote the professional practice of advertising, the Robert E. Oliver Scholarship was established in 1986. It commemorates Robert E. Oliver, one of the pioneers in Canadian advertising self-regulation, and the first president of the Canadian Advisory Board, ASC’s predecessor organization.

This cash award recognizes individuals with outstanding academic achievements, who have an exemplary record of service to the community and who plan on pursuing a career in advertising or marketing.

ASC is pleased to award two Robert E. Oliver Scholarships this year:

Shira Feuer, from Winnipeg, is a fourth-year marketing major at McGill University in Montreal.

From Edmonton, Lacey Cartier is a second-year business and marketing major at Northern Alberta Institute of Technology.


ASC Clearance Services Releases the Alcoholic Beverage Advertising Clearance Guide
ASC has released the ASC Alcoholic Beverage Advertising Clearance Guide, designed to help advertisers, agencies and broadcasters prepare commercial messages that comply with the provisions of the CRTC Code for Broadcast Advertising of Alcoholic Beverages.

If you would like a copy of the guide, or more information, contact Jean Larivière at 416 961-6311.


ASC Clearance Services Thanks Workshop Attendees
ASC Clearance Services hosted alcohol advertising workshops in Montreal and Toronto this past April, sponsored by the Brewers of Canada and Spirits Canada, designed to help clearance clients gain a better understanding of the CRTC Code for Broadcast Advertising of Alcoholic Beverages.

ASC Clearance Services also hosted a workshop in Toronto to assist nonprescription drug and natural health product advertisers and their agencies understand and apply the new Health Canada guidelines.

The filled-to-capacity events were well-received and resulted in requests for more ASC workshops in the future. Watch for announcements about upcoming ASC Clearance Services events in the fall of 2007.


Electronic Submission Responses for Clearance Services Clients Now Available
ASC Clearance Services is pleased to announce that effective immediately, clearance responses can be returned to you by email in addition to fax. Make sure you select “response by email” with your next online submission.


ASC Welcomes Eight New Members
Advertising Standards Canada is pleased to welcome eight new members.
  • Dyson Canada Limited
     • official representative: Andrew Robinson, President
  • LCBO
     • official representative: Tina Truszyk, Acting Director, Integrated Marketing
  • Mead Johnson Nutritionals
     • official representative: Kofi Kwarteng
  • Northern Response International Ltd.
     • official representative: Lucy Hugh, Program Supervisor
  • OLG
     • official representative: Jennifer Langley, Vice President, Corporate Marketing
  • Strauss Herb Company
     • official representative: Jim Strauss, General Manager
  • TELUS Communications Company
     • official representative: Greg Porter, Vice President, Legal
  • The Canadian Group
     • official representative: Grace Didiano, Operations Co-ordinator
To learn more about ASC membership, call 416 961-6311.



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